LinkedIn is the major social networking platform for professionals to find jobs, recruit new employees, and keep in touch with business partners. It has an active user base of over 700 million members, and it’s undeniable that LinkedIn is a powerful tool for marketing to business professionals.
Like other social media platforms, LinkedIn is always on the hunt for new ways to improve how much time people spend in their app and how much they engage with posts. That’s why LinkedIn introduced video uploads, allowing users to express themselves in new ways. That said, video content on LinkedIn has its own nuances that you’ll want to be aware of before uploading.
With the help of this guide, you will learn about the most important dimensions in which LinkedIn videos can be measured.
LinkedIn has made it pretty easy to create professional-looking videos and upload them directly to the platform. If you want your video to get the most reach and engagement on the platform or if you’re looking to take your YouTube marketing skills to LinkedIn, it’s essential that you know all the technical details of native LinkedIn video content.
LinkedIn has always been perceived as an ‘old-fashioned’ social network.
Even though LinkedIn native videos can be extremely popular with members, it still doesn’t have the same hype levels as Facebook or Twitter. In many cases, marketers have found that LinkedIn content garners exponentially higher views than on other platforms, making it a great place to establish yourself.
LinkedIn native videos can be shared freely on the platform, but don’t expect a ton of engagement from members unless you post interesting, engaging native video content. The following are the standard dimensions for a LinkedIn native video:
As the newest addition to LinkedIn’s social networking platform, native videos offer a number of benefits for professionals. They are easy to share across the site and are likely to generate better engagement than other types of content like text posts on graphics.
If you’re a paying customer, it is possible to place video ads on the LinkedIn native video platform. The ad specs are different from the native video specs. However, it is still important to know them because you need to know how big your ad can be.
It goes without saying that LinkedIn is one of the most popular social networks for professionals. In fact, 80% of HR executives consider it a key tool in their recruitment strategy.
If you want to create engaging, high-performing B2B video content on LinkedIn, you should follow these best practices:
If you’re looking to engage with a specific audience, you should start with your research. LinkedIn gives you the tools to see exactly who your audience is and how they’re connected to your brand. This will help you create B2B video content that’s tailored specifically for that audience.
The average viewing time on LinkedIn is only around one minute. That’s why it’s essential to keep your B2B video marketing content short and to the point. Easily digestible, educational content performs well on LinkedIn.
Before you create your video, decide how you want to engage with your audience. Consider your audience and where they are in the buying cycle when you’re creating video content.
Some people will be immediately open to trying out new products and services, while others might need to be convinced a little more. The best way to do that is by using data that reflects the behavior of your target audience.
Video sites like Facebook and LinkedIn can help you accomplish a lot. For example, you can use them to create engaging B2B video content that your audience will love. However, if you’re looking to build a strong audience across all platforms, I suggest adding links back to your site where they can learn more.
Video marketing is the best way to reach out to your target audience, educate them about your business and products and grow your brand awareness. As a marketer, you have to choose the right platform for video marketing. When it comes to LinkedIn, we can say that it is one of the most effective video marketing platforms when used correctly. Before you go, here are the key takeaways from this article:
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