If you post content on LinkedIn when most of your audience isn’t online, chances are you won’t get the views and engagement you expect.
Once you know what you want to share on LinkedIn, you must decide when to post your content for maximum impact.
There are many opinions about the best time to post on LinkedIn.
In today’s blog, well share the latest research on the best time to post on LinkedIn and explore factors that determine whether on not you reach your audience.
What Is The Best Time To Post On LinkedIn?
The best time to post on social media depends on many factors.
According to research, if you want to maximize engagement, the best time to post on LinkedIn is between 8 am and 3 pm.
Also, the maximum number of engagements is on Wednesdays from 9 am to 10 am and during lunch hours until noon (12 pm).
When in doubt, post shortly before your audience leaves for lunch or in the morning. This is after considering your audience’s time zone.
Still, you should test different posting times to see if you can improve engagement and move closer to your goals.
Considerations When Choosing The Best Time To Post On LinkedIn
Let’s analyze the best times to post on LinkedIn based on some crucial factors.
Your Audience
Understanding your audience’s behavior is essential when determining the best time to post on LinkedIn for your business.
See how your viewers use LinkedIn when they are most active online and what content types they enjoy watching.
Social media analytics and social listening tools help us learn about our audience and how they use social media platforms like LinkedIn.
Time Zones
If you are a local, national, or global brand, you must consider time zones when creating and publishing content on LinkedIn.
Most LinkedIn marketers publish LinkedIn content in different time zones to reach everyone.
However, LinkedIn’s algorithm penalizes users who share multiple times daily, so we don’t recommend doing this. Instead, we recommend scheduling content based on when most of the population will likely be on LinkedIn.
For example, if you’re based in the US or Canada, we recommend posting using EST, which is most people’s time zone. If you are based in Europe, use CET.
Use social media analytics tools to determine where your audience spends the most time. Connecting your account to an analytics platform that monitors your audience is important.
With Publer, you can analyze your activity in one all-inclusive dashboard and easily understand what performs best and what requires attention.
Publer helps deliver the best times to share new content for every social network and improves your ROI.
Weekdays
The best days of the week to post on LinkedIn are Tuesday, Wednesday, or Thursday. Tuesday gets the highest level of engagement.
LinkedIn is a professional network, so it’s no surprise that Saturday and Sunday are the days of the week with the lowest usage and engagement.
Lunch Breaks
As a professional network used by business leaders, job seekers, and business owners, LinkedIn is used during traditional business hours, with significantly lower engagement after 5 p.m. and on weekends.
Lunchtime (12 pm) is generally more active on the platform, and mornings are part of the engagement. We suggest posting a bit before your audience heads out for lunch.
Best Time To Post On LinkedIn By Industry
Different industries have different preferred working hours.
For example, research shows that B2B companies perform best with posts created between 11 am and 2 pm, while B2C and software companies perform best between 9 am and 5 pm.
But let’s look closer at the best times to post on LinkedIn for different industries.
- Software and media: Viewers of media companies tend to check their social feeds in the morning as if they were reading a newspaper. You’ll get better engagement on Monday through Friday mornings, and software companies recommend finding similarly successful posts during off hours.
- Higher education and healthcare: Consider posting approximately 10 am to 2 pm for optimal engagement.
- B2B companies: Your audience is likely to be other professionals, so it’s best to catch them before work starts, during your lunch break, and on your commute.
- B2C companies: Similar to B2B companies, these companies are more likely to reach an audience if they post after work hours or during their lunch break.
Key Takeaways
Now that you learned the best times on LinkedIn and its factors, it’s important to do the same on other social media platforms as well.
Each social media platform has different optimal times. If you want to learn more about the best times to post on each platform, below are the articles you need.
- Learn the Best Times to Post on TikTok
- Learn the Best Times to Post on YouTube
- Learn the Best Times to Post on Facebook
- Learn the Best Times to Post on Twitter
- Learn the Best Times to Post Instagram Reels
Tell us in the comments if you are using these tips. Did your engagement increase? We would like to know!
Denisa Lamaj
