The best times to post on LinkedIn in 2024 are between 8 a.m. and 3 p.m. during the weekdays, with lunch hours on Wednesday showing the best engagement rate. As LinkedIn’s main user base is composed of companies and businesses, it’s natural for them to have their most active hours during the work day.
If you’re trying to establish a strong presence on this platform, you need to know the best times to post for maximum visibility and engagement.
In today’s article, we’ll dive into the best times to post on LinkedIn for each day and offer tips to help you determine your peak hours, as well as optimize your posting strategy.
Let’s get started!
Best Times to Post on LinkedIn on a Daily Basis [USA]
The best times to post on LinkedIn on a daily basis are generally consistent across the weekdays, spanning from relatively early morning to around midafternoon. However, during the weekends, the activity on the network experiences a significant dip.
Since LinkedIn is mostly used for networking and job hunting, this is to be expected, as most people spend weekends relaxing and unwinding.
With that said, here are the best times to post on LinkedIn for each day of the week:
Mondays
The best time to post on LinkedIn on Monday is between 2 p.m. and 4 p.m. As the first day of the week, Mondays are generally regarded as a slow day and have even earned the term “bare minimum Monday.”
Because of this, it’s not surprising that people won’t gravitate towards work-related social networking sites during this day.
Tuesdays
The best time to post on LinkedIn on Tuesdays is between 6 a.m. and 8 a.m. As they get settled into their work routine, people start checking their LinkedIn accounts on their work commute, which means these hours are great for reaching your target audience.
Wednesdays
The best time to post on LinkedIn on Wednesdays is at 12 p.m. More people start to feel the work slump during the middle of the week and turn to social media for some respite.
This time also coincides with the usual lunch hour, which means people are most likely to use their phones while on break. Wednesdays are also considered one of the best times to post across all social media platforms, not just LinkedIn.
Thursdays
The best times to post on LinkedIn on Thursdays are 11 a.m. and 2 p.m. As it’s so close to the weekend, people start to relax and are more inclined to participate in conversations online, so posting during these times can help improve your LinkedIn engagement rates.
Fridays
The best time to post on LinkedIn on Friday is between 11 a.m. and 3 p.m. As the weekend approaches, people start to check all their social media profiles more often, including LinkedIn. After 5 p.m., however, engagement drops as people start to unwind and focus on their weekend plans.
Saturday
The best times to post on LinkedIn on Saturday are at 9 a.m. and 10 p.m. The earlier posting time will help you target people who check the site before they leave for the day, while posting at night allows you to reach users who have just finished their Saturday plans.
Sundays
The best times to post on LinkedIn on Sundays are from 6 a.m. to 8 a.m., but these don’t generate the same levels of engagement as weekday posts.
While there is no actual time when you shouldn’t post on LinkedIn, the site understandably doesn’t get a lot of activity on Sundays. Posting in the morning will simply give you a chance to reach audiences who may check the platform before carrying on with their plans for the day.
What’s the Best Day to Post on LinkedIn, & What Kind of Content?
Wednesday is the best day to post on LinkedIn, and the best content format to use is video content. According to DemandSage, posts with videos generate up to five times more engagement than other formats. That said, you shouldn’t limit yourself to one type of content alone.
Variety in your posts will keep your followers engaged and interested, and it will make it easier for you to maintain a consistent posting schedule, as video content can take a lot of time and effort to make.
Some post formats you can try include:
- Photo posts. LinkedIn posts with images receive twice as much engagement as the average post.
- Text posts. Long-form content, or those with more than 2,000 words, performs best on LinkedIn.
- Articles and newsletters. According to Statista, event information and company news are among the top types of content that LinkedIn audiences want to see on their feeds.
Does the Posting Time on LinkedIn Matter?
Yes, the posting time on LinkedIn matters for two reasons: your audience’s active hours and the LinkedIn algorithm.
Like the Facebook algorithm, LinkedIn’s algorithm considers recency when ranking content on the platform. This means that by posting content when your audience is most active, you immediately increase your post’s visibility and chances for engagement.
The algorithm also prioritizes posts that generate a lot of engagement and interaction on LinkedIn and shows these more often on the feed. These can even reach audiences who are not in your professional network, further enhancing their visibility.
Considering this, you may wonder, “What time is too late to post on LinkedIn?”.
While there are certainly slower hours on the platform, it’s never too late to post on LinkedIn, as different time zones exist. This means that while your post may have missed the peak hours for your time zone, it may actually be perfect for an international audience.
Best Time to Post on LinkedIn by Industry
The best time to post on LinkedIn also changes by industry, as work hours and active hours on social media will vary for different fields.
Let’s take a closer look at some of the best times to post for each industry:
- Software and media. Viewers of media and software companies tend to check their social feeds in the morning, so try to target these hours during the weekday.
- Higher education and healthcare. If your target audience is the healthcare or education industry, late morning to mid-afternoon is best for optimal engagement.
- B2B companies. For B2B companies, it’s best to aim for the hours before work starts, during lunch breaks, and during commutes.
- B2C companies. Similar to B2B companies, you are more likely to reach your audience if you post before or after work hours.
5 Effective Ways to Find Your Best Time to Post on LinkedIn
If the recommended posting times don’t work for your business, here are some strategies you can use to find your best times to post on LinkedIn.
#1. Understand Your Audience
A thorough understanding of your target audience will not only help you find the best times to post on LinkedIn but also allow you to gain followers organically.
Some helpful questions you should consider are:
- What is your audience’s main demographic?
- What industry are they in?
- How do they use the platform?
- What types of content are most interesting to them?
By analyzing your audience’s habits, you can tailor your posting schedule and create content that resonates with them, which can lead to higher engagement rates.
#2. Consider Time Zone Differences
When posting on LinkedIn, always be mindful of your audience’s time zone. If you’re planning to target a global audience, you can use LinkedIn analytics to determine your peak hours across different regions.
For instance, the posting times we recommended above are meant for audiences in the USA, which means that the best time to post on LinkedIn for Australia or Pakistan will likely be very different due to time zone differences.
#3. Try Different Posting Times
Once you have an idea of when people are most active on LinkedIn, you can experiment with posting times to find your golden hour for LinkedIn posts.
One way to streamline this process and make it easier for you to target peak hours is by using automatic scheduling tools like Publer. By scheduling your content, you can easily vary your posting schedule and determine when the best times to post on LinkedIn are for you.
Consider targeting early mornings or breaks in the workday, as people will likely be on social media during these hours. A study by the Harvard Business Review even suggests that posting content in the morning can result in much higher engagement than other posting times, as human working memory has the highest availability during this time.
#4. Monitor Analytics
Another great way to determine your best time to post on LinkedIn is by monitoring your post performance and analytics.
Track important metrics, such as likes, comments, and shares, on your top-performing posts and determine if there are any similarities in their posting times that could have contributed to their results. You can then use this information to optimize your posting schedule on the platform.
If you use Publer to schedule your LinkedIn posts, you can utilize our comprehensive analytics feature to view your post engagement, profile views, link clicks, and other important insights.
#5. Perform Competitor Analysis
If you’re new to the platform, performing competitor analysis and mimicking your competitors’ posting strategy can be a great way to start. Publer’s competitor analysis tool can help you easily identify your top competitors and view their key metrics.
By monitoring your competitors’ posting schedules and comparing them to their posts’ engagement levels, you can determine the best times to post on LinkedIn to reach your target audience.
Avoid posting at the exact same times as they do, however, so you don’t actively compete with their content. Instead, try uploading content a few minutes after their posts to keep your content on top of the feed.
3 Expert Tips for Posting on LinkedIn
Simply knowing the best times to post on LinkedIn will not help you attract new followers; you should also know how to post strategically to maximize your content’s impact.
Here are some expert tips to keep in mind when posting on LinkedIn:
#1. Post Frequently
As we mentioned, recency is an important factor for the LinkedIn algorithm, so posting frequently will help keep your content on the feed.
We found that the optimal posting time for visibility and engagement is between 3 and 5 times a week. This way, you don’t overwhelm your network with content while still consistently publishing posts for the algorithm.
#2. Use a Scheduling Tool
Using Publer scheduling for your LinkedIn posts will significantly improve your results on the platform. From targeting the best times to post on LinkedIn to tracking your competitors, our platform comes with all the features you need to elevate your LinkedIn marketing strategy.
Publer also comes with a powerful analytics feature that not only monitors your performance but also uses your audience’s data to automatically determine your best times to post on every platform.
#3. Add the Right Hashtags
Adding the right LinkedIn hashtags to your posts will help the algorithm categorize your content properly and connect it with your target audience. Unlike some other platforms, however, it’s important that the hashtags you use on LinkedIn are highly relevant to your content.
Fortunately, there are tools you can use, like Publer’s hashtag analysis tool, to determine the most effective hashtags to use in your posts and maximize results.
Key Takeaways
- The best time to post on LinkedIn on weekdays is on Wednesday at 12 p.m., while the best time to post on weekends is during the morning between 6 a.m. and 9 a.m.
- The best day to post on LinkedIn is Wednesday, and the best content format to use is video content.
- When you post on LinkedIn matters, largely because posting times affect your post’s visibility and engagement on the platform.
- Finding your best times to post on LinkedIn includes experimenting with posting times, monitoring post analytics, and performing competitor analysis.
- When posting on LinkedIn, be sure to post a variety of content frequently, remember to engage your audience, and utilize a scheduling tool to streamline your posting strategy.
Ervin Kalemi
