LinkedIn marketing is very effective in expanding your professional network, and it is an integral part of many successful marketing strategies today.
In today’s article, you will learn:
- What is LinkedIn marketing?
- The benefits of LinkedIn marketing
- How to set up your LinkedIn company profile
- Ten tips for growing your network fast
Let’s get started with what LinkedIn marketing is!
What is LinkedIn Marketing?
LinkedIn should be an essential part of your company’s marketing strategy if you want to be more successful.
You can use LinkedIn marketing to:
- Create more connections
- Generate leads, build brand awareness
- Foster business relationships and partnerships
- Share content
- Drive traffic to your website
Moreover, using LinkedIn to promote your business gives you access to useful features related to analytics, connections, brand building, and more.
The Benefits Of LinkedIn Marketing
If you are focusing on sharing content only on social media platforms such as Facebook, Instagram, and Twitter, then you are making a mistake.
Still, it’s important to be active on each social media platform to reach your target audience, but leaving LinkedIn out will damage your business.
As the world’s largest professional network, LinkedIn is 227% more effective at generating leads than Facebook and Twitter, making it the go-to platform for your business when it comes to marketing.
So when used properly, LinkedIn is an effective marketing tool that can take your business to the next level.
Setting Up Your LinkedIn Company Page
First, you need to set up your LinkedIn company page. It’s easy, and it takes only three simple steps.
Step 1: Create a company page
Go to business.linkedin.com and tap Create Page. Then you will see three-page types. Select Company.
Step 2: Enter your company details
Add information about your company. A page preview on the right lets you see how your LinkedIn Page will look as you add details. Also, write the URL of your website. Add your slogan and upload your company logo. Then tap the Create Page.
Step 3: Optimize your LinkedIn Company Page
Add more details to your page, such as a URL, a complete description with keywords, and a location. However, you can come back later and make changes if necessary.
Read this article for a better guide on creating a LinkedIn company profile.
10 Tips For Making The Most Of LinkedIn Marketing
Let’s go more in detail about how you can make the most of LinkedIn marketing with those ten simple tips.
Post Valuable Content—Regularly
The best way to grow your audience and keep your followers engaged is to get people interested in providing them with value.
Try posting different types of content your audience might be interested in, such as company news, academic expertise, employee-generated content, and more.
LinkedIn is a platform that doesn’t require a 24/7 publishing schedule. Consistency is what you need. Whether you post daily, every other day, or once a week, networks expect content regularly to build trust. See which days and times get the most engagement and make them part of your publishing schedule.
Publer can do both for you. How?
AI Assist by Publer is now available for everyone. It can help you:
- Generate content with ease
- Complete text instantly
- Create stunning images
- Respond to comments like a pro
That’s how it works:
Then when you are done with content creation, you can pick a schedule that works best for your business and stick to it. Be consistent when posting, and try to post regularly.
Make The Most Of Your Summary + Headline
You can optimize your profile so people can easily find you on LinkedIn when searching for keywords. You can add these keywords to various sections of your profile, such as: in your headline, summary, or professional experience.
Spotlight Your Company Culture
You need to showcase your team’s impact on your business through social media. It fosters a sense of community and pride amongst groups and also attracts potential talent in a much more authentic way than job boards.
Also, LinkedIn may be a professional network, but that doesn’t mean your presence should feel “suit and tie.” Remember that sometimes marketing on LinkedIn should be friendly and approachable. Don’t be afraid to show off your sense of humor.
Make Connections
LinkedIn offers features that help you grow your professional network and make valuable connections.
There are several ways to connect with others on LinkedIn.
- Member’s profile
- Search results page
- Import contacts using their email address
- Accept pending invitations
- People you may know
- Ask for a mutual connection to help you connect
Create A LinkedIn Group
LinkedIn Groups are a great way to connect with people who work or have interests in your industry. It serves as a hub for you and others to share content, grow your contact list, establish yourself as an expert in your field, and increase brand awareness.
Joining a LinkedIn group has a few other benefits as well. For example, you can become an industry leader by participating in industry-related groups and participating in discussions within those groups.
Also, when you join a group, you can view the complete profile of other members of the same group without connecting.
Build Your Email List
LinkedIn can help you grow your mailing list and your business. So use your contacts and network to grow your email marketing list. If you follow the right steps, LinkedIn will email you a link to download the connection list.
LinkedIn Ads
LinkedIn is one of the best social media platforms for advertising, but marketing is more expensive.
- Cost per click (CPC): $5.26
- Cost per 1000 impressions (CPM): $6.59
- The cost per message sent (CPS): $0.80
Still, LinkedIn ads have the potential to reach the right person with your message directly.
However, mastering your LinkedIn ad targeting strategy is essential to maximizing effectiveness and avoiding wasteful spending.
Get A Custom URL
Customize your LinkedIn public profile URL to make your profile more professional and easier to share. Instead of seeing a confusing number at the end of the URL, here is an example:
https://www.linkedin.com/company/publer-io/
You can edit your URL by clicking “View profile”, then “Edit public profile and URL”. Then, add your first and last name or company name.
Tap Into LinkedIn Analytics
Analyzing your efforts and making necessary adjustments is critical to your success on LinkedIn.
LinkedIn has detailed page analytics and reporting tools for companies to assess your overall performance. It provides specific data about how effective your status updates, content, and reach are, as well as details about your page’s engagement and followers, such as audience demographics.
Hashtag Wisely
Hashtags are often used to make your LinkedIn posts stand out, but they serve a purpose that can change your marketing strategy for the best. Hashtags are perfect for finding new audiences, industries, and niches. But using too many or the wrong ones can reduce your reach.
That means you should research hashtags on LinkedIn to find the balance between relevant and popular hashtags. Use the search bar to find broad hashtags first.
For example, if you work in social media marketing, search for #influencer to see how many people follow the hashtag and how often they use it.
Start with 3-5 hashtags that resonate with the audience you want to speak to. These hashtags should change based on how many people you follow, so stay focused on big numbers.
Key Takeaways
Let’s have a quick summary in a few bullet points:
- Use LinkedIn marketing to create more connections, generate leads, build brand awareness, share content, and drive traffic to your website.
- Publer AI Assist is now available and can help you generate content, complete your text, create amazing images and respond to comments like a pro.
- Create a LinkedIn group or join one, as it helps you grow your contact list, establish yourself as an expert in your field, and raise brand awareness.
- Analyze your marketing efforts by using LinkedIn analytics.
What do you think about today’s article? Did you learn something new? Tell us in the comments!
Denisa Lamaj
