Being present online is critical in today’s business world, and your LinkedIn Page is like a digital business card. LinkedIn has become a powerful tool for businesses and individuals alike. It’s not just a list of contacts; it’s a way to cultivate relationships and build networks that go beyond just making a sale.
When your profile hits search ranks and is visible to your target audience, you can gain more followers and grow your LinkedIn presence organically.
This article will discuss the surefire ways to get quality followers on LinkedIn.
How To Get Followers On LinkedIn
While getting a ton of followers overnight is difficult, taking the time to improve your profile and interact with other users can pay off in the long run. So, if you’re ready to put in the work, here are 15 ways to get more followers on LinkedIn.
1. Complete Your Profile
Your LinkedIn page is the first impression a customer has of your company. Ensure the information on your page is impressive and concise; this will make customers want to learn more about your brand. Share your company credentials on LinkedIn, just as you would want applicants to include their resumes.
2. Post Regularly
The best way to grow your social media followers is to focus on engagement with content and be active on the platform. Try to post at least once a week with a consistent type of post. This will help you come across as authentic and keep your followers engaged.
Tools like Publer will help you manage content and ensure it’s aligned with your strategy.
Start scheduling your first LinkedIn post with Publer!
3. Post During Prime Time
The best time to post on LinkedIn is during the hours when users are most active on the platform, which is typically between 6 AM and 5 PM. However, you may get more followers and engagement if you plan your post during prime time, from 8 AM to 1 PM. You can always do a trial test to determine which times work best for your brand.
4. Optimize Your Linkedin Page For Search
You can increase your views by optimizing your LinkedIn profile and pages for different search engines like Google or Bing. Descriptions with many keywords will help you get your profile in front of potential customers. Longer posts usually have more keywords, meaning people are more likely to be able to find your profile in search results.
5. Add a Follow Button To Your Newsletter and Website
If you want people to follow your content on LinkedIn, add a “Follow” button to your website, blog, or newsletter. The best place to put this button is at the footer of your website, which can help increase your page’s visibility.
6. Cross Promote Your Profile On Other Social Media
Post engaging content on your LinkedIn profile so your followers will want to see more of you on other social media platforms. You can link your Facebook and Twitter accounts to your LinkedIn profile or post a tweet asking your followers or Facebook fans to do the same.
Publer can easily help you schedule the same content on several social media channels. Here’s an example:
Here is a guide on how to schedule your LinkedIn content with Publer.
7. Update Your Profile Photos
LinkedIn is a great platform to showcase your skills and expertise and network with other professionals. You can make a great first impression by regularly updating your profile picture and ensuring that it is professional and free of distracting elements.
8. Join Linkedin Groups
LinkedIn groups offer a great way to build relationships with others in your industry or field. You can establish rapport and strengthen connections by sharing relevant ideas and insights.
You can join thousands of groups on LinkedIn from different industries like Accounting, Marketing, Human Resources, Technology, etc. This way, you’ll get access to valuable opportunities that are only available in certain groups.
9. Include Visual Content In Linkedin Posts
LinkedIn posts with meaningful content and eye-catching visuals are more likely to capture attention and boost your brand in search results. Videos and custom image collages are particularly effective in increasing engagement, and as a general rule, images should make up at least 50% of your visual content. Here’s an example you might want to follow:
10. Engage with Followers and Connections
If you want to attract more followers and the correct type of audience, you should participate in LinkedIn comments and conversations.
Just having more followers won’t necessarily increase your visibility. Interacting with other members will make them more likely to follow you. You can offer suggestions for future posts, ask questions about their businesses, or even offer feedback.
Bonus Tip: Maximize Linkedin Outreach Campaigns to reach out to new people on the platform.
11. Check Your LinkedIn Analytics
The LinkedIn Analytics tool is excellent for adjusting your content to increase your reach and gain new followers. It provides various insights and tells you how much traffic your site receives from different sources. By analyzing this data, you can make an informed decision about which posts better serve your audience and attract more engagement.
If you have a Business account on Publer, then you will be able to check all the reports and download them on CVS file. Here’s an overview of social media analytics in Publer.
12. Collaborate With Influencers in Your Niche
Working with influencers can be a great way to help your brand grow its social media presence. By partnering with influencers who have large followings, you can improve your brand’s performance on a number of key metrics, including follower count and engagement rate.
Bonus Tip: Get your team members to spread the word about your company with their friends and colleagues. People are likely to believe in their posts because they genuinely support your company. Appreciate your relationship with your team by asking them to tag you in posts and interacting with them regularly.
13. Give Thought Leadership a Try
As an executive or manager, you always look for new ideas to help guide your business. But with so much thought leadership out there, it can be hard to stand out from the crowd.
LinkedIn is a great place to start building a body of work that will get people talking. Creating informative, engaging, and relevant content ensures you’re always ahead of the curve.
14. Take Notes From Competitors
By taking a close look at what your competitors are doing on LinkedIn, you can get a better sense of where their pain points are — and in turn, identify more opportunities for your own business. By understanding your competitors’ activities, you can better focus your marketing efforts and develop strategies to stay ahead of the competition.
15. Post Relevant, Useful Content
Make your LinkedIn company page more engaging and dynamic by publishing quality content regularly. This will convince people to follow your page. Keep them updated with interesting insights, updates, and links.
Bonus Tip: Insert a CTA button in your content to make it easier for users to take the desired action, whether visiting your site, sharing your contact information, or simply following your profile. This makes it easier to quantify your campaign objectives on the platform.
Key Takeaways
There’s no denying that having a great LinkedIn page with a solid following has its benefits. No matter where your page stands, there’s always room for growth.
Growing your LinkedIn page takes effort, but it can also help you:
- Boost brand awareness
- Expand your reach to a wider audience
- Target a specific market within your niche
- Increase user engagement and interaction
- Build lasting relationships with like-minded peers and professionals
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Denisa Lamaj
