Is Mastodon Marketing Worth Your Time?

With the over-crowdedness of Twitter and other platforms, Mastodon is an alternative for social media users. As of January 2023, Mastodon had 1,756,907 active users for a total of 5,920,978 people who created an account. Interestingly, its user base skyrocketed from about 300,000 monthly active users to 2.5 million between October and November when Elon Musk claimed Twitter’s ownership.

If you’re on the lookout for a new marketing platform, Mastodon is worth considering. It’s not as crowded yet, but as its user base continues to grow, it could become a powerful tool for your business.

This article will walk you through what Mastodon is, how it works, and how to use it for marketing your products and services.

What Is Mastodon, And How Can You Market On It?

Mastodon is an open-source social networking platform similar to Twitter but with some distinct differences. It allows users to post and interact with their followers using a decentralized network of servers rather than one centralized server system. This structure gives Mastodon more control over the content published on its platform and makes it easier for users to customize or moderate their content.

Mastodon offers marketers a unique opportunity to reach and build relationships with potential customers. It’s easy for businesses to create their accounts on Mastodon and start interacting with users on the platform. Businesses can post content tailored to their target audience and engage directly with users interested in their products or services.

How Do You Use Mastodon?

To get started with Mastodon, you’ll first need to create an account. You can do this by visiting the Mastodon website and clicking “Sign up.” Once you’ve done that, you can choose a unique username and set up your profile. After that, you can start exploring Mastodon and interacting with other users.

You can join conversations on topics you’re interested in by searching for hashtags or following accounts related to those topics. You can also post your content or comment on other users’ posts.

Mastodon has many other features, like polls and the ability to save drafts of posts. Like Twitter, you can customize your preferences, like language, media display, and notification settings.

Additionally, if you’d like to use Mastodon on the go, mobile apps are available for Android and iOS devices. All you have to do is download the app from your respective app store and sign in with your account information.

Mastodon Marketing Tactics For Businesses

The following are some of the most effective mastodon marketing tactics for businesses:

Use It For Market Research

Mastodon is a powerful tool for businesses wanting to conduct market research. With its user-friendly interface, it provides businesses with the ability to quickly and easily gather information from their target audience.

This can be extremely valuable for companies looking to improve their current products or services and those wanting to launch new offerings and stay ahead of the competition.

Using Mastodon’s search functionality, businesses can easily locate individuals and groups with the same interests as their target audience. This enables them to engage in conversations and gain valuable insights into what people think about their brand or industry.

Companies can also post polls to see how their customers and potential buyers feel about certain topics related to their business.

Affiliate Relationships And UGC Campaigns

Creating effective affiliate partnerships is a key component of any successful business strategy. Businesses can utilize powerful affiliate relationships to bolster their outreach efforts and increase visibility.

By partnering with influencers or other companies on the platform, businesses gain access to a larger audience and more leads and conversions.

You can also create user-generated content (UGC) campaigns that showcase customer experiences with the company’s products or services. UGC campaigns encourage customers to share their experiences with the brand, which helps build trust and loyalty among potential customers.

Build A Community

Another great way to use Mastodon for marketing is to create an engaging community. Users joining a conversation on Mastodon will feel like part of something special. They will want to stay active and join more conversations, share their stories, and learn from others.

AI social media content creation tools can help you to create engaging and relevant content for your Mastodon community. Whether it’s a series of polls, Q&A sessions, or other interactive activities, content created by AI for social media can help to maximize engagement. 

We recommend creating a hashtag for your brand. This will help you stand out from the crowd and make it easy for users to find content related to your brand. Use hashtags to promote offers and discounts and facilitate conversations about your products and services.

It’s also essential to have clarity on social networks vs. social communities. Social networks encourage large-scale connections and content sharing, while social communities focus on fostering meaningful relationships through shared interests. As a business, you want to take advantage of the benefits offered by both.

Share Your Expertise

If you have knowledge valuable to your customers or clients, it may be beneficial to use Mastodon to share it. This type of content will help to position you as a leader in your industry and attract attention from potential customers.

You can share helpful tips, tutorials, research findings, or other educational pieces on the platform. Don’t just post the same content you have on other social media platforms. Take time to craft posts specifically for Mastodon tailored to its audience. This will help to engage your followers and encourage them to interact with you.

Hosting a Q&A session on the platform may also be beneficial so your followers can ask questions about your industry or products and services. This is an excellent way to build a relationship with your followers.

Key Takeaways

Mastodon is a great platform for businesses to reach customers and drive engagement. To maximize your success on the platform, employ the following tips:

• Research your market and find the right communities to join.
• Build affiliate partnerships to drive additional engagement.
• Leverage UGC to showcase real customer experiences.
• Utilize influencers to reach more people with your messages.
• Share helpful tips, tutorials, research findings, and other educational content.
• Share your expertise to position yourself as an industry leader.
• Find the right communities to join and engage with potential customers.
• Leverage influencers within Mastodon’s communities.
• Share helpful, educational content with potential customers.

Are you using Mastodon as a marketing channel? Let us know in the comments below!