In a digital landscape overcrowded with social media giants like Twitter and Meta, the emergence of Mastodon as an alternative platform presents exciting opportunities for digital communities and of course: businesses.
As of September 2023, Mastodon boasts 1.7 million active users, with a total of 8.2 million registered accounts.
In Breaking-News fashion, Mastodon’s user base surged from 300k registered users to 2.5 million in a span of just two months when Elon Musk ignited discussions about Twitter’s ownership in November 2022.
If you’re exploring new avenues for marketing your brand, Mastodon marketing deserves your attention. Unlike the congested spaces of other social platforms, Mastodon offers a unique environment where your business can thrive as its user base continues to grow. All organically – for now.
In this comprehensive guide, we will demystify Mastodon, detailing what it is, how it works, and most importantly, how you can harness its power to elevate your brand.
What Is Mastodon, And How Can You Market On It?
Mastodon is an open-source social networking platform that bears similarities to Twitter but with distinct advantages. Rather than relying on a centralized server system, Mastodon utilizes a decentralized network of servers, granting greater control over content and enhanced customization for users.
For marketers, Mastodon presents an unparalleled opportunity to engage with potential customers. Establishing your business presence is straightforward, and you can tailor content to your target audience, engaging directly with users interested in your products or services.
Getting Started on Mastodon
To get started with Mastodon, you’ll first need to create an account. You can do this by visiting the Mastodon server website and selecting an instance. Mastodon is a decentralized platform consisting of multiple instances, each with its own unique community and rules. You can search for instances that align with your interests or values, and create your account on an instance of your choice. This allows you to find a community that best suits your preferences and connect with like-minded individuals.
Note: “Servers” and “Instances” in Mastodon are synonyms and refer to the same idea: Digital communities independent from one another, but connected through Mastodon’s network.
Mastodon’s core functionality revolves around “toots,” which are equivalent to tweets on Twitter. You can post your own toots, comment on others’ toots, boost toots, and engage in conversations. To join discussions on topics you’re interested in, use hashtags or follow accounts that share content related to those topics.
Additionally, if you’d like to use Mastodon on the go, mobile apps are available for Android and iOS devices. All you have to do is download the app from your respective app store and sign in with your account information.
Recently, we’ve compiled an in-depth guide on how to get started on Mastodon and how to grow your community there. Everything can be read here.
Mastodon Marketing Tactics for Businesses
Here are some highly effective marketing tactics tailored for Mastodon:
Use It For Market Research
Mastodon is a powerful tool for businesses wanting to conduct market research. With its user-friendly interface, it provides businesses with the ability to quickly and easily gather information from their target audience.
This can be extremely valuable for companies looking to improve their current products or services and those wanting to launch new offerings and stay ahead of the competition.
Using Mastodon’s search functionality, businesses can easily locate individuals and groups with the same interests as their target audience. This enables them to engage in conversations and gain valuable insights into what people think about their brand or industry.
Companies can also post polls to see how their customers and potential buyers feel about certain topics related to their business.
Affiliate Relationships And UGC Campaigns
Creating effective affiliate partnerships is a key component of any successful business strategy. Businesses can utilize powerful affiliate relationships to bolster their outreach efforts and increase visibility.
By partnering with influencers or other companies on the platform, businesses gain access to a larger audience and more leads and conversions.
You can also create user-generated content (UGC) campaigns that showcase customer experiences with the company’s products or services. UGC campaigns encourage customers to share their experiences with the brand, which helps build trust and loyalty among potential customers.
Build A Community
Another great way to use Mastodon for marketing is to create an engaging community. Users joining a conversation on Mastodon will feel like part of something special. They will want to stay active and join more conversations, share their stories, and learn from others.
AI social media content creation tools can help you create engaging and relevant content for your Mastodon community. Whether it’s a series of polls, Q&A sessions, or other interactive activities, content created by AI for social media can help to maximize engagement.
We recommend creating a hashtag for your brand. This will help you stand out from the crowd and make it easy for users to find content related to your brand. Use hashtags to promote offers and discounts and facilitate conversations about your products and services.
It’s also essential to have clarity on social networks vs. social communities. Social networks encourage large-scale connections and content sharing, while social communities focus on fostering meaningful relationships through shared interests. As a business, you want to take advantage of the benefits offered by both.
Share Your Expertise
If you have knowledge valuable to your customers or clients, it may be beneficial to use Mastodon to share it. This type of content will help to position you as a leader in your industry and attract attention from potential customers.
You can share helpful tips, tutorials, research findings, or other educational pieces on the platform. Don’t just post the same content you have on other social media platforms. Take time to craft posts specifically for Mastodon tailored to its audience. This will help to engage your followers and encourage them to interact with you.
Hosting a Q&A session on the platform may also be beneficial so your followers can ask questions about your industry or products and services. This is an excellent way to build a relationship with your followers.
Mastodon offers an excellent platform for businesses looking to connect with customers and drive engagement. To maximize your success:
- Research your market and identify relevant communities.
- Cultivate affiliate partnerships and embrace UGC campaigns.
- Collaborate with influencers within Mastodon’s communities.
- Share informative, educational content with potential customers.
Remember, Mastodon is a unique opportunity for businesses seeking an alternative to the crowded social media landscape. Join this thriving community and elevate your brand’s presence today!
Discover Publer – Your Mastodon Marketing Companion!
Looking for a streamlined approach to managing your Mastodon presence? Consider Publer, a powerful social media scheduler and automation tool. With Publer, you can schedule Mastodon posts effortlessly, ensuring consistent engagement with your audience. Learn more about Publer’s capabilities here and take your Mastodon marketing to the next level.
Are you ready to explore Mastodon as a marketing channel? Join the vibrant community and start making an impact today! Create your Mastodon account here to begin your journey.