How To Choose The Right Pinterest Categories For Your Pins

April 13, 2023
Pinterest categories

As most of you know, Pinterest is a visual discovery engine that allows you to create dream boards and share branded content for your business.

Pinterest categories are one of the best ways to drive targeted, quality traffic directly to your business.

Here’s everything you need to know about Pinterest categories to best organize your Pins and boards for maximum results and grow your business.

What Are Pinterest Categories?

Pinterest categories are one of the ways Pinterest organizes interests on the platform to make it easier for users to find what they want to explore.

You can edit Pinterest categories after creating a new board. You can find it in the same place where you can add a board description.

Top 10 Most Popular Pinterest Categories in 2023

To better understand what categories are on Pinterest, here is an overview of the most popular ones you will find on the platform.


Art categories include everything from history and museums to drawing techniques and supplies.

For example, if you are an artist, teacher, photographer, tattoo artist, or designer, you can share your knowledge, works, and tutorials with the world through Pinterest.


On Pinterest, Travel and Leisure has 7.3 million monthly viewers, and Travel Channel has 2.9 million monthly viewers.

If you are looking for a tourist-free island or need fall weekend getaway ideas, Pinterest makes sense to start with. In fact, that’s what most people do.

For example, suppose you are a travel agent or a blogger. In that case, you can probably get a lot of brand recognition by posting enviable images of faraway travel destinations on your site.

DIY Home Renovation

Renovation and crafting is the second most popular category on Pinterest. That’s not surprising as more and more people have recently made DIY a social media trend. There are plenty of videos that show crafting and home and doing it yourself.

For example, if you sell craft kits, knitting patterns, or handmade items, or if you’re a contractor or interior designer, you should focus on the DIY and craft category. Share all the tricks on turning things into functional household items.

Home Decor

When it comes to interior design, Pinterest users are looking for creative color palettes, ideas for different rooms in the house, and accessories to make each space unique. This category also includes DIY tips and tricks for homeowners, upcycling ideas, and more.

So, in case you are a home decorator, interior designer, and remodeler, this Pinterest category is for you!


If you’re a hairstylist, makeup artist, or manicurist, you need to post before-and-after photos of your clients on Pinterest. 

You can share these pictures on Pinterest to stay on top of industry trends and see what your customers want in the future.

Fun fact: Hair is the most popular topic in the beauty category. Many users head straight to Pinterest for ideas to show their stylists before going to the barber for a cut or color. 

But even if you are into makeup, hair, and nails, share your before-after photos. 

Pro Tip: Post tutorials, top trends, and ideas to experiment with at home to increase engagement and build a loyal following.

You might be interested: How To Schedule Pinterest Posts: Everything You Need To Know

Women’s Style

Pinterest is a special place for fashionistas or fashion bloggers to build a unique following and brand. 

Even if you own an online clothing boutique, your own clothing line, or a shop, it’s time to familiarize yourself with the women’s fashion category on Pinterest. 

Pro Tip: Create boards to share the latest fashion trends, new styles, and different types of clothing and accessories.

Food and Drink

People are always looking for new recipes and party food ideas. Pinterest is a great place if, for example, you are a chef, restaurant owner, or food blogger, and you post your awesome food on the platform.

Fun Fact: The dessert subcategory is the most popular on Pinterest.

Motivational Quotes

If you type “motivational quotes” on Google, most of your search results will be from Pinterest images. In other words, if you have Pins about motivation, they are easier to find in Google’s image search and can drive users to your site.

Motivational quotes are still an interesting opportunity to increase your brand awareness. Plus, providing funny and inspirational quotes is a great way to make your brand look more helpful. 

Pro Tip: Create your template and share your favorite quotes.

Health and Wellness

One of the most popular categories on Pinterest in 2019 was, at least in part, a renewed enthusiasm for self-care, the success of gyms, and the growing popularity of hashtags like #healthylifestyle on Instagram. 

Whether your users seek organic smoothie recipes, yoga clothing, or weightlifting exercises, Pinterest is a great place to showcase health and wellness products and services. 

Read More: Pinterest Ads: Price Tags and 7 Best Practices

How To Choose The Right Pinterest Category For Your Pin 

If you do not see yourself in one of these popular Pinterest categories, here are some tips for you. We have put together some questions you can ask yourself to understand your brand better.

  • Who is your target audience?
  • What do you do for a living?
  • Why are you on Pinterest? Did users search for a specific category to find your content?
  • Which category is most suitable for your content? 
  • Do you relate to any of the subcategories?

We hope these questions help you find your best category and align your content closely with your niche, making it easier for users to find your posts and to navigate your account.

Key Takeaways 

Categories on Pinterest are a great tool for organizing your Pins and boards neatly and effectively. 

  • If you sell craft kits or handmade items, interior designer, you should focus on the DIY and craft category.
  • If you align to the beauty category then post tutorials, top trends, and ideas to experiment with at home to increase engagement and build a loyal following.
  • If you like fashion and style then create boards to share the latest fashion trends, new styles, and different types of clothing and accessories.
  • If you see motivational quotes as interesting for your brand then create your template and share your favorite quotes.

Now back at you. Do you relate to any of these categories or subcategories? Let us know in the comments.

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