Marketing

Review Management: Making The Most Of Your Reviews

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April 03, 2023
review management

Whether you are a larger corporate or a small business owner, maintaining a positive online presence can make or break your success.

You know how important it is to have a positive online reputation. Nowadays, one of the main ways people evaluate a business is by checking out online reviews.

You can build a strong online reputation and attract new customers by responding to feedback and encouraging positive reviews.

In today’s blog post, you will learn what review management is, along with the best review management software to help you make the most out of it.

So, let’s dive into review management and take your business to the next level!

What Is Review Management?

Review management is the process of monitoring your business’s online reviews left on various websites and social media channels.

All companies, regardless of size, should practice review management. It helps you to understand the customer issues and have the possibility of an effective strategy to respond to and resolve them.

Your review management strategy may vary based on your business needs, but common practices include responding to and identifying fake reviews.

Why You Should Spend Time On Review Management

There are five main reasons you must build an effective strategy for review management. Let’s have a deeper understanding on why you should spend time on review management.

Brand Authority

First, a study shows that 88% of consumers rely on online reviews as much as personal recommendations. Meaning that customers mostly search on Google and social media platforms before buying from your brand. Google reviews are particularly influential, as they often appear at the top of search results and can significantly impact a potential customer’s decision. So, in other words, if you have good reviews and the best customer experiences, you have higher chances for new customers.

So pay attention to customer feedback and make the most of the best reviews. Carefully curated reviews on your website (or any other website) show trust and influence consumer purchasing decisions. This leads to increased credibility and gives your brand high authority.

Search Optimization

In case you don’t know, search engines have specific algorithms and methods of indexing and ranking. A good reputation will help you get “favored” by these algorithms and reach your website at the top. 

A well-managed online reputation is a key to optimization. Positive reviews can improve your SEO efforts, boost your online presence, and make you more visible to potential customers.

Time Saving

We know time is precious. And that shouldn’t be a reason not to spend your time on review management. 

You can easily create and maintain a positive brand name and image using reputation management software and saving time. Most tools can help you:

  • Collect real-time reviews from various websites
  • Submit review requests
  • Manage collected customer feedback
  • Monitor reviews
  • Manage all your customer interactions from one place

Higher Conversions, More Sales

Reviews are one of the most important pieces of customer feedback a business can get. In particular, online reviews are becoming increasingly important, with more and more shoppers looking to online reviews before making a purchase.

Higher Conversions, More Sales

Managing the customer feedback process effectively, ensuring acceptance of public reviews on social media and other review sites, and proactively resolving negative reviews leads to higher customer satisfaction and increased sales.

Social Proof

Online review management helps customers confirm the quality of your service and its social proof. People are relying more and more on third-party reviews. They also rely on recommendations from strangers when making purchasing decisions.

With this in mind, businesses of all sizes strive to collect customer feedback and reviews. Reviews are in high demand. And customers know their power, so they don’t hesitate to give positive or negative feedback.

The Best Review Management Software

As mentioned above, you can use some review management software tools that allow you to manage your online reviews from different platforms. Also, it saves you more time. See below and pick which one is best for you.

Yext

Yext’s review management tools allow you to manage your online reviews for the different platforms you use (Google, Facebook, etc.) from one dashboard. You will get notified when there are new reviews and stay updated with what people say about your brand.

BirdEye

BirdEye collects reviews from your favorite review sites and over 150 different platforms to give you a complete understanding of everything that’s being said about your brand online. The company targets healthcare, real estate, retail and many other industries. 

Podium

Podium develops an interaction management platform for local businesses. The solution uses messaging to enable businesses to interact with leads, customers, and teams across multiple channels from a single interface.

It also provides tools for gathering and analyzing feedback, answering questions, scheduling appointments, and closing deals.

Trustpilot

Trustpilot is a global online review community that empowers consumers to make confident decisions while helping businesses grow. 

It empowers consumers considering purchasing products and services by making information easily accessible. The platform also helps businesses gain actionable insights through real-time analysis of customer review data.

See below the Publer reviews on Trustpilot.

Publer reviews on Trustpilot

NiceJob

NiceJob is the easiest way to become a great business and increase sales. They help companies doing great work to get the reputation they deserve. With their reputation marketing and review management software and a custom-built website, you have everything you need to grow your business.

Also, NiceJob makes it easy to build a portfolio of your best projects and use your photos to get more reviews on all major review sites. These photos and reviews tell how well you do your job. NiceJob spreads user stories to new potential customers through social media channels such as Facebook.  

GetApp

GetApp is a marketplace for business applications focusing on SaaS and cloud-based applications. 

It provides buyers an easy way to find and select applications and a cost-effective channel for vendors to find them online. Also, it provides research, insights, trends, and verified user reviews to help buyers make informed business decisions.

Here are the Publer reviews on GetApp.

GetApp - Review Management

Before heading to the conclusion, we have some articles that might interest you for Google My Business (GMB). Get to know more about how to use Google My Business, how to write a GMB post and how to create and schedule them.

Key Takeaways

We hope this blog post has provided valuable insights on making the most of your online reviews. You can effectively manage your online reputation and attract new customers by implementing the strategies and tips we have shared. 

  • Review management is the process of monitoring reviews left online on various websites and social media channels.
  • Responding to feedback and encouraging positive reviews can greatly impact your business’s success.
  • Review management leads to increased credibility and gives your brand a high level of authority.
  • Positive reviews can improve your SEO efforts and boost your brand’s online presence.
  • Using review management tools leads to higher customer satisfaction and increased sales and saves time.
  • Review management helps customers confirm the quality of your service and its social proof.

Back at you! Do you use any review management software? Which one is your favorite?

Do you reply to online reviews? Either way, let us know in the comments. We would love to know!

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