To schedule Threads posts, you need a third-party scheduling tool like Publer, as the app doesn’t support native scheduling just yet. Threads is Instagram’s text-based app that allows users to share updates and engage in conversations with their audience, similar to Twitter/X.
Despite being a relatively new social media site, the app currently has over 130 million monthly active users. With the majority of its user base comprising the Gen Z demographic, Threads can be an excellent way for businesses to reach a younger audience.
In today’s post, we’ll explain how you can schedule Threads posts and share expert strategies to maximize your reach and engagement.
Let’s start!
Can You Schedule Instagram Threads in Advance?
Yes, you can schedule Instagram Threads in advance using social media scheduling tools like Publer. Despite being related to Instagram, Threads functions as a completely separate platform. This means that while you can schedule Instagram posts directly on its app, you won’t be able to do so with Threads posts.
It isn’t possible to schedule Threads on Meta Business Suite either, which is why you need Publer to schedule your posts. Publer is a complete social media scheduling tool that can elevate your social media strategy by allowing you to plan and schedule content, manage all your accounts, and monitor each site’s analytics on one platform.
How To Schedule Threads With Publer in 3 Simple Steps
Since native scheduling isn’t an option, you can simply schedule Threads posts on Publer; all you need is a free Publer account and our mobile app.
With our app, you can directly schedule posts, photos, and videos on your profile. You can also leverage Publer analytics to boost your engagement, visibility, and overall results on Threads.
Let’s go over the steps for scheduling Threads below:
#1. Sign up on Publer
First, you need to sign up on Publer using your preferred email address. You can also use an existing social media profile, Google account, or Apple ID.
When done, you’ll need to create a workspace where you can connect your social media accounts. On the next page, click on the Threads icon and log in to add it to the platform.
If you already have a Publer account, you can easily add Threads to your workspace by going to Social Accounts and clicking Connect next to the Threads option.
Then, simply log in using your Instagram details and accept the access request; this will allow Publer to post Threads content from your account. When done, click Connect, and you’ll have successfully added Threads to the platform.
#2. Create Your Threads Post
Once you have connected the Threads app to Publer, you can create, schedule, and publish your first post. To do so, tap Create on the left sidebar and select your Threads account from the profile options. Then, compose your post as usual.
Threads posts have a 500-character limit and can be published with a link, image, or video. To streamline your content creation, you can utilize Publer’s built-in features, like our AI Assist tool, to help you generate creative and engaging Threads. Our platform also boasts a hashtag generator that provides a list of relevant hashtags to boost your post’s reach.
#3. Set Your Schedule
After drafting your text, you can schedule your Threads post manually or using Publer’s auto-schedule option. When done, click Schedule, and your post will automatically be published on this date.
3 Crucial Reasons Why Threads Is Important for Your Brand
As we mentioned earlier, Threads is a standalone app, which means it comes with its own set of advantages for creators and businesses alike.
So, even if you already have an Instagram account, there are several reasons to use Threads for your brand, such as:
#1. Connecting With Your Audience
Since Threads’ user base is smaller than that of other social media sites, it’s much easier for brands to reach and connect with their target audience on the platform. By consistently engaging your followers, you can slowly build a dedicated community around your brand.
Research by Laroche et al. (2012) in Computers in Human Behavior found that brand communities can help improve brand trust and loyalty, which are crucial elements for social media success.
#2. Sharing Updates and Promotions
With its higher character limit, Threads posts are a great way to share updates and promotions with your followers. With Threads, you can be as detailed as you want in your post and offer more value to your audience, which can lead to higher engagement.
An analysis of the tweets from the Chicago Tribune’s Twitter account for one year showed that longer tweets that provided more information to the reader resulted in better engagement, impressions, and clicks.
And with Threads being so similar to Twitter/X in terms of function and content format, it’s safe to assume that this logic applies to posts on the app as well.
#3. Building Your Brand
If you are just starting to build your brand identity on social media, Threads can be an excellent platform to start on. Unless you have a private account, all your content on Threads is public. This means that every post you make or interaction you have with your audience will be visible on the feed.
You can use this to your advantage by reinforcing your branding in all your content and responses on Threads. You can also use the platform to accommodate customer queries quickly, which can help create a positive first impression for your brand.
3 Key Benefits of Scheduling Threads With Publer
When you schedule Threads with Publer, you can enjoy the following benefits:
#1. Save Time
Using the Publer scheduler allows you to create and schedule Threads in bulk, helping you save time on repetitive tasks. With your posting schedule already taken care of, you can now focus on other tasks, such as responding to comments, to keep your engagement levels high.
#2. Post More Consistently
Scheduling Threads posts helps you maintain an active presence on the platform by ensuring that you have a consistent stream of content. When managing multiple social media accounts, it can be difficult to manually keep track of every site’s posting schedule, but you can avoid this by scheduling with Publer.
#3. Cross-Post on Different Platforms
With Publer, you can easily cross-post your Threads content on different sites to boost its visibility. Threads only supports integration with Instagram, but if you schedule Threads posts with Publer, you can share your content on more platforms, including Twitter.
Aside from improved visibility, you can also use cross-posting to promote your Threads content to your audience on other social media sites and encourage them to follow you on the app.
3 Best Strategies for Scheduling Threads
To maximize the advantages of Threads for your business, keep these best strategies in mind when scheduling your Threads posts:
- Target peak audience hours. Schedule Threads posts to go live when your audience is most active to improve their visibility and engagement rate. If you are just starting out, try posting during the morning or late evening, as according to a survey by Sleepopolis, 63.9 % of Gen Z check social media immediately after waking up, while 78.3% use it before going to bed.
- Post several times a day. If you have a global audience, you can schedule Threads posts to be published at various times throughout the day to easily reach users in different time zones.
- Adjust your posting schedule as necessary. While you can schedule Threads posts in bulk to save time, it’s still important to keep track of any announcements or news in your day-to-day so you can adjust your posts as needed. After all, you don’t want to post content that can come off as insensitive following a tragedy.
Key Takeaways
- You can schedule Threads posts in advance by using a scheduling tool like Publer.
- To schedule Threads posts on Publer, you need to sign up for a free plan on the platform and download its mobile app.
- Using Threads in your social media strategy allows you to connect with your audience on a deeper level, share detailed updates and promotions, and build your brand online.
- Scheduling Threads posts with Publer can help you post more consistently, save time on content creation and posting, and cross-post content on different platforms.
- When you schedule Threads posts, try to target your audience’s most active hours, post multiple times a day, and adjust your posting schedule to ensure timely and relevant content
Ervin Kalemi
