Twitter is a favorite tool among businesses like B2Bs, consumer brands, and more because it provides instant information. With over 200 million active monthly users and 500 million tweets sent per day, Twitter is a platform that can help businesses generate leads.
Practically everything is searchable on Twitter, and businesses can optimize their search through the Twitter Advanced Search option. This tool allows businesses to access their target audience, generate leads, provide customer support, and set up a competitor analysis.
This article will help you understand Twitter Advanced Search and how to use it effectively.
What Is Twitter Advanced Search
There are two kinds of search features on Twitter: general and advanced.
The general feature lets users get common results based on the query they type in the search bar, whereas the advanced search feature allows users to filter the search results based on certain metrics, such as date ranges, specific people, and more.
The Advanced Search feature can be helpful for marketers as it allows them to obtain concrete results from important data relevant to their campaign.
Advantages Of Using Twitter Advanced Search
Depending on your business goals, there are many ways to use Twitter Advanced Search. Before knowing its metrics and parameters, find out why it is useful for your business.
You can find potential customers through hashtags and keywords
It would be difficult to sift through the millions of Twitter users to find the right prospects for you. Advanced Search lets you input keywords and hashtags to filter prospects based on your specific preferences, making the process much simpler.
You can review your target audience
To have a successful campaign with consistent messaging, you must first identify your target audience. You can do this by tracking their online activities and learning about their likes and dislikes. With this information, you can use a social media management tool to strategize the posting schedule and content that will appeal to your audience.
You can manage your brand reputation
Advanced search lets you see brand mentions from users and assess their sentiments and comments. This allows you to connect with them and adjust according to their needs, helping you maintain a good brand reputation and stay relevant in the market.
You can track brand mentions
The advanced search tool allows you to monitor your brand mentions when a user tags you. You can use search queries to keep track of those who mentioned your brand name and website and even check common spelling errors.
You can provide easy customer support interests.
Dates: The Advanced Search feature lets you set a date range for old tweets and filter out the ones you don’t want. To do this, enter the starting and ending dates in the ‘Month-Day-Year’ format. This is especially helpful for looking up tweets about previous events. The feature lets you search for tweets before, after, or between the two dates.
Bonus Tip: If you want to see tweets from a specific date, leave the ‘From’ field empty. If you want to see Tweets after a date, keep the ‘To’ field empty.
Includes All Of These Words: This parameter can give you a general idea about a topic you want to learn more about using keywords. The search tool will provide results containing all the words you mentioned in random order. You can either search for words individually or in phrases. Make sure to add quotations if you are looking for a specific phrase like “Twitter users in the US.”
Includes This Exact Phrase: This parameter allows you to search for phrases like a quote o
Twitter is a great platform for customers to voice their concerns about products or services. The advanced search feature lets you stay on top of customer feedback and quickly address their issues or queries. To do this, you can check tweets of users that contain the words “help,” “service,” or “support.”
Where To Find Twitter Advanced Search
You can access Twitter Advanced Search by either typing twitter.com/search-advanced into your web browser or by entering a keyword into the Twitter home page search bar and clicking on Advanced Search, which can be found next to the search filters on the results page.
This Twitter search tool is not currently accessible on the mobile app, but you can open it on your phone through your web browser by going to mobile.twitter.com/search-advanced.
Twitter Advanced Search: Search Parameters
Twitter Advanced Search has many parameter options that can be overwhelming at first. It takes patience and practice to learn each of its functions. Here’s a rundown of each search parameter to guide you:
Tweets From These Accounts: This advanced search parameter allows you to see tweets from a specific account by adding the Twitter username. This tool is useful for searching tweets from your competitors because you can add multiple usernames to one search. By default, all tweets that mention those accounts will appear, but you can change this feature in the ‘Replies’ section.
Tweets Sent In Reply To These Accounts: This parameter lets you filter tweets to show only those that mention the account you are searching for, which is helpful if you want to see what people are saying about your competitors. To do this, simply type in their account handles in the search bar, and the results will show tweets from users who have replied to your competitor’s tweets.
Mentioning These Accounts: This parameter can detect mentions of your brands or competitors on Twitter. Just enter all Twitter handles, and you’ll see a list of all tweets with mentions.
Bonus Tip: The parameters ‘from these accounts,’ ‘to these accounts,’ and ‘mentioning these accounts’ can be used as part of a comprehensive competitor analysis.
Language: Twitter has access to over 42 languages, which can be helpful when you research your audience in a different culture or region or exclude those in languages you wouldn’t understand.
Replies And Links: This parameter lets you choose whether to include replies and original tweets in your search results. You can see the replies or the tweets with only links, and you can also toggle replies and links on and off and set the option to see or not see that kind of tweet.
Levels Of Engagement: This tool allows you to filter tweets by several parameters, including minimum replies, minimum likes, and minimum retweets. This can be helpful when you want to categorize the engagement level of relevant posts. With this tool, you can discover which topics garner the highest engagement from your target audience and incorporate that into your strategy.
You can limit the number of replies that appear on your search results by using the minimum replies setting, which lets you filter the number of likes or tweets in your search results. Higher likes usually mean better quality of posts, which can give you a more targeted audience.
Meanwhile, you can get more exposure to other users in the same niche using the minimum retweets setting.
To get the best results, set a number of replies, likes, and tweets. This will let you get more specific results and connect better with influencers or creators with similar a complete name without quotation marks and will capture the results of the phrase you are looking for in the exact order.
Tweets Including Any Of These Words: This parameter shares results of randomly related words when you divide each word with “OR.” For example, if you want to search for tweets containing mentions about a certain brand, you can type the brand name, its Twitter handle or username, brand hashtags, website, and more. Your results will pop up tweets showing any or either of these terms you encoded.
Includes None Of These Words: This parameter allows you to exclude specific words from your search. The Advanced Search feature on Twitter allows you to search for tweets with specific keywords, phrases, or hashtags, which can help you find tweets from a particular person or about a specific topic.
Includes These Hashtags: This parameter allows you to filter tweets based on the hashtags people commonly use. To strategize your next posting, you can check those trending posts with a specific hashtag. Hashtags are great for making your tweets discoverable.
Bonus Tip: You don’t need to use the actual hashtag symbol unless you have a custom hashtag and want to see how many people currently posted it or if you want to see some industry-related tweets.
Innovative Ways To Use Twitter Advanced Search
The Twitter Advanced Search offers other helpful resources that allow you to filter the results you want to see. Twitter’s search results page has several options for narrowing your search, including by media type and profile.
Here are some innovative ways to maximize this feature:
Find Your Most Successful Tweets
One way to make money on Twitter is by delivering quality content. You can access your previous popular tweets and study why they were successful by using Twitter’s Advanced Search feature.
To do this, go to the toolbar search field and type: “from:[your account] min_retweets:20”. You can set the number of retweets you want to see. Once you click enter, you will see results for tweets with over 20 retweets.
Track Your Interactions
The “From these accounts” and “To these accounts” filters allow you to review your previous interactions with other users. To view your Twitter search history with the encoded names, simply type this information into the search field.
Find Viral Tweets About A Particular Topic
If you want to find popular tweets for a specific topic, you can use the Search bar and type in any word, followed by min_retweets:[number] or min_faves:[number]. This will filter your search results to show you tweets with at least the minimum number of retweets or favorites you specified.
Connect With Influential Accounts
If you want to increase exposure for your brand, one way to do this is to connect with influencers. You can use the Advanced Search option on Twitter and type in specific brand keywords or hashtags and the engagement rates you want your target influencer to have.
For example, you could set a minimum number of retweets, replies, or likes. You can use the Twitter search operator for location if you are targeting a specific area. For instance, if you are a clothing brand looking for fashion influencers in California, your keywords should look like this: “#Clothes near:California within:10mi min_faves:5 min_retweets:20”.
Your results can give you profiles of fashion bloggers and clothing shops near California that meet your specific criteria.
Monitor Brand Mentions
You can also track mentions of your brand name, Twitter handle, and tweets with your URL using Twitter’s Advanced Search. Simply type in your brand’s name, social media handle, and URL, and the results will appear.
Keep An Eye On The Competition
The Advanced Search feature lets you filter tweets with your assigned keywords from any account. To do this, use the “All of these words” and “From these accounts” fields. You can also monitor users’ sentiments about your brand and your competitors.
One way to do this is to type in the name of your brand or your competitor’s and include the sad emoji “:(“ to see the results of users sharing what they feel about the brand.
Key Takeaways
The Advanced Search feature can come in handy when trying to generate leads. By becoming familiar with this feature, you can make the most of Twitter and take advantage of its potential.
Twitter Advanced Search is an excellent addition to your strategy as it’s a great way to find the tweets you’re looking for, and it’s easy to use.
- Access a larger scope of the Twitter universe to see important metrics and search parameters
- Connect easily with your audience and see their sentiments
- Restructure your strategies based on the results you gathered
- Monitor your account performance based on an outside perspective or from search results
- Stay on top of your competitor’s content strategies and customer feedback
Ervin Kalemi
