Who Owns Tumblr: A History And Look At Ownership

March 20, 2023
who owns tumblr

Tumblr is a social networking platform that many of us have heard about but do not know much about. It is a microblogging platform that has been around for over 16 years. The platform is estimated to have over 135 million active users and nearly 12.8 million blog posts posted daily.

From its humble introduction days as a blogging platform known as “Tumblelogs” to becoming one of the most popular social media platforms, Tumblr has been superbly managed by its team. But who owns Tumblr?

Here, we discuss the history of ownership of this influential blogging platform and how it has impacted its development.

What Is Tumblr?

Tumblr is a microblogging website and social networking platform that allows users to post multimedia and other content to a semi-public blog. Here, you can follow blogs from people worldwide, reblog their posts, and start conversations about topics you’re passionate about.

Users can post various forms of content, from short blogs and stories to art, images, videos, GIFs, etc. Tumblr allows you to explore your creativity and connect with like-minded people. Tumblr also allows users to follow and interact with other users through private messages.

The platform can be customized according to individual preferences for an even better user experience. Brands can also use Tumblr for business, set up their profiles for marketing, and select custom themes.

Unlike other social media platforms, Tumblr does not allow privacy options to its users. All posts are public, and users can follow you without requesting permission.

Who Created Tumblr?

Tumblr was founded in 2007 by David Karp, a then-21-year-old web entrepreneur. He believed that the internet needed a simpler way for people to express themselves online and thus created Tumblr as a platform for creative expression. Since its launch, Tumblr has grown into one of the world’s most popular social media networks, with over 556 million blogs, according to the latest report. Today, it remains an essential part of many communities on the web.

Who Currently Owns Tumblr?

Tumblr has seen various ownerships over the years. Yahoo bought Tumblr in 2011 and sold it to Verizon in 2017. In August 2019, Tumblr was acquired by Automattic Inc., the company behind, WooCommerce, and Jetpack. Automattic is led by CEO Matt Mullenweg and CTO/COO Raanan Bar-Cohen. The acquisition aimed to increase the platform’s offerings for businesses seeking a unique online presence – from small businesses to major corporations alike.

Customers can now create professional websites, e-commerce stores, blogs, portfolios, and more on Tumblr through WooCommerce integration. Tumblr is also partnering with businesses globally to help them reach new audiences in exciting ways. With its easy drag-and-drop features and sophisticated analytics tools, Tumblr is well-positioned for a bright future.  

With Automattic’s leadership, the company benefits from its website-building and online content management expertise.

The Reasons Behind the Popularity of Tumblr

The Reasons Behind the Popularity of Tumblr

Visually Engaging Content

Tumblr’s design allows for creating and sharing engaging visuals that stand out in a crowd. Whether you want to post photos, infographics, GIFs, or videos, Tumblr can help you make your content look great.


Everyone wants to be unique, and Tumblr allows you to express yourself however you choose. You can customize your profile page with a variety of colors, fonts, and backgrounds so that it’s truly reflective of who you are. Plus, you can create your themes for other users to enjoy.

Ease of Use

Tumblr is one of the easiest platforms to use and very intuitive. You can post content quickly and easily, even if you’re not tech-savvy. Tumblr’s mobile app also makes it easy to check in on your followers, engage in conversations, apply settings, and upload content while on the go.

Large and Active Userbase

Tumblr’s user base is large and active, making finding new followers easy. The platform offers many opportunities for users to engage with each other, from chat rooms to re-blogging posts. This helps create a sense of community and encourages people to return for more.

Is Tumblr Effective for Marketing?

Whether you’re an experienced marketer or a small business just getting started, Tumblr can be an effective tool for marketing in the digital age. While it’s easy to get overwhelmed by the sheer volume of content available on the platform, there’s no need to feel discouraged; there are several strategies you can use to make sure your message reaches its intended audience. 

One of Tumblr’s most effective marketing strategies is creating content that resonates with users. It should be entertaining, informative, and relevant to your target audience. When creating content, you should also consider the platform’s unique features; for instance, using hashtags and tagging other users can increase the visibility of your posts. Also, linking to external sources can help you grow engaged followers. 

who owns tumblr marketing

Another great way to get noticed on Tumblr is by leveraging its blog network. Connecting with people with similar interests or a common demographic can significantly boost engagement rates. You can also use this strategy to cross-promote products or services from partners and affiliates.

Using Tumblr for marketing is easier and more scalable with the growing use of AI. Introducing Publer’s AI assist to your business creation of engaging and high-quality blogs and multi-media that will keep your followers coming back for more.

Publer is a social media management tool with various platform integrations, making managing your social presence easier. While the Tumblr integration is on the Publer 2023 roadmap, you can leverage its AI assist tool to save time and create engaging content.

Key Takeaways

Tumblr is one of the best social networking platforms which allows microblogging and sharing multi-media content. After all that, we all are well aware of who owns Tumblr. To recap:

  • David Karp invented Tumblr in 2007.
  • Tumblr is currently owned and operated by Automattic.
  • Tumblr is popular for its visually engaging content, customizability, and ease of use.
  • Businesses can leverage Tumblr for marketing by creating content that resonates with users and leveraging the platform’s blog network.

Take your marketing efforts to the next level with Publer’s AI assist. Sign up now and quickly create engaging content to reach more followers on Tumblr.

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