Leveraging digital marketing is a go-to move for every brand to reach the masses. But with so much competition and quicker technological advancements, you are always searching for new strategies.
YouTube is one of the most powerful tools for marketing and growing your business. With over 2.5 billion monthly users, it’s no wonder businesses are leveraging their potential to reach wider audiences. One way to optimize YouTube as a tool in your brand-building efforts is by creating and using clips from the platform.
Clips offer an effective way to repurpose content while also helping drive more views and engagement around your brand’s profile page and other channels like social media networks.
Here, we’ll explore what YouTube clips are and how they can benefit your business growth strategy.
YouTube clips are short videos that can range from five to 60 seconds. These clips usually feature audio-visual content related to a specific topic or subject matter, such as music videos, sports highlights, news stories, and educational topics. These can be shared by anyone having the clipping option available.
YouTube Clips and YouTube Shorts are two different types of video content that are both popular on the platform. Both allow users to express themselves, highlight their interests, or share what they find entertaining.
YouTube Clips feature segments of longer videos ranging from five to 60 seconds. They can be edited or unedited but must include audio and visuals. Clips are often used to showcase highlights from longer videos or create teasers that link back to the full video.
YouTube Shorts, on the other hand, are quick-form videos that last up to 60 seconds. These videos are in vertical format and do not have to be linked to a video. These videos must be created in the Youtube Shorts feature and can include text overlays, music, filters, and other effects to enhance their message.
Both types of videos can generate views, likes, and comments on your channel. Clips work well for those who want to share a brief excerpt of their longer videos, while Shorts are great for those who want to create quick, creative content.
You can clip any segment of a video on YouTube. Follow these steps to learn how to create a YouTube clip and share it:
Publer lets you create and upload YouTube shorts straight from its platform. Here’s how:
Here is how you can use Youtube clips to grow your brand.
When creating video clips, it’s important to highlight the most interesting parts of the video. To do this, watch the full video and list the segments you want to feature. Once you’ve identified the best parts, share them strategically to spark interest so the viewers are inclined to watch the full video.
One of the most effective ways to use YouTube clips to build your brand. Creating content that resonates with viewers can help you gain new followers and increase your brand’s visibility. Here are some tips for creating content that will help you grow your audience on YouTube:
Once you’ve identified the best clips to repurpose and promote, it’s time to use them to grow your YouTube presence. Here are a few simple steps to get started:
Clips are just one way of boosting YouTube visibility. To know more about increasing visibility, check our guide: How to Get Views on YouTube.
YouTube clips can help you provide better customer support in many ways. For example, by creating short videos that answer common questions and providing simple tutorials, you can ensure that customers don’t have to spend time searching for answers. Additionally, you can use YouTube clips to show customers how to troubleshoot problems or find workarounds.
This can save your customer service team time and effort, as customers are more likely to find answers independently. You can also use YouTube clips to provide feedback and updates on new products or services.
YouTube clips are an excellent and unique way for brands to share their desirable part of a video to highlight a certain cause.
Here is what we learned about YouTube clips:
Ready to take your YouTube clips to the next level? Publer is an easy-to-use platform that helps you create and optimize clips for maximum engagement. Sign up now and start sharing awesome content.
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