Leveraging digital marketing is a go-to move for every brand to reach the masses. But with so much competition and quicker technological advancements, you are always searching for new strategies.
YouTube is one of the most powerful tools for marketing and growing your business. With over 2.5 billion monthly users, it’s no wonder businesses are leveraging their potential to reach wider audiences. One way to optimize YouTube as a tool in your brand-building efforts is by creating and using clips from the platform.
Clips offer an effective way to repurpose content while also helping drive more views and engagement around your brand’s profile page and other channels like social media networks.
Here, we’ll explore what YouTube clips are and how they can benefit your business growth strategy.
What Are YouTube Clips?
YouTube clips are short videos that can range from five to 60 seconds. These clips usually feature audio-visual content related to a specific topic or subject matter, such as music videos, sports highlights, news stories, and educational topics. These can be shared by anyone having the clipping option available.
YouTube Clips vs. YouTube Shorts: What’s the Difference?
YouTube Clips and YouTube Shorts are two different types of video content that are both popular on the platform. Both allow users to express themselves, highlight their interests, or share what they find entertaining.
YouTube Clips feature segments of longer videos ranging from five to 60 seconds. They can be edited or unedited but must include audio and visuals. Clips are often used to showcase highlights from longer videos or create teasers that link back to the full video.
YouTube Shorts, on the other hand, are quick-form videos that last up to 60 seconds. These videos are in vertical format and do not have to be linked to a video. These videos must be created in the Youtube Shorts feature and can include text overlays, music, filters, and other effects to enhance their message.
Both types of videos can generate views, likes, and comments on your channel. Clips work well for those who want to share a brief excerpt of their longer videos, while Shorts are great for those who want to create quick, creative content.
How Do You Create and Share YouTube Clips?
You can clip any segment of a video on YouTube. Follow these steps to learn how to create a YouTube clip and share it:
- Login to your YouTube account. The clipping option is only available to those signed in.
- Play the video you want to clip.
- Click the “Clip” option, along with a scissors symbol, below the video player.
- The create clip window will pop up. Select the video part you want to clip. You can also adjust the clip’s duration to a minimum of five seconds and a maximum of 60 seconds by dragging the slider’s borders.
- Add a description to the clip (up to 140 characters).
- At the bottom of the window, you will find the “Share” option. Click on it to share the created clip to your channel (social media, e-mail, WhatsApp, etc.) or copy the link.
How to Upload YouTube Clips and Shorts With Publer
Publer lets you create and upload YouTube shorts straight from its platform. Here’s how:
- Select your YouTube account
- Then, upload the video by dragging and dropping or pasting the URL of the video.
- You can start creating your content once the video is uploaded
- Using the hashtag #shorts is important to upload the video as a YouTube short
- You can review the video before posting
- Once you are satisfied, upload the video or schedule it for later. Knowing the best times to post on YouTube can help your channel grow significantly.
- Once uploaded, YouTube will take a few minutes to verify the post before making it accessible to the viewers.
How to Leverage YouTube Clips to Grow Your Brand: 4 Top Tips
Here is how you can use Youtube clips to grow your brand.
Highlight Interesting Video Segments
When creating video clips, it’s important to highlight the most interesting parts of the video. To do this, watch the full video and list the segments you want to feature. Once you’ve identified the best parts, share them strategically to spark interest so the viewers are inclined to watch the full video.
Gain New Followers
One of the most effective ways to use YouTube clips to build your brand. Creating content that resonates with viewers can help you gain new followers and increase your brand’s visibility. Here are some tips for creating content that will help you grow your audience on YouTube:
- Use your clips to highlight an existing product or feature
- Showcase unique customer stories
- Create tutorials or guides
- Use short clips to create entertaining content
Boost YouTube Visibility
Once you’ve identified the best clips to repurpose and promote, it’s time to use them to grow your YouTube presence. Here are a few simple steps to get started:
- Share your clips on other platforms: If you have a large presence on social media, it’s a great idea to start sharing your YouTube clips there. You can also partner with influencers and other industry leaders to gain additional visibility.
- Optimize your clips for search: Just like you would do with any other piece of content, make sure to include relevant keywords in your YouTube clips’ titles, descriptions, and tags to make them more discoverable when people search for related terms.
- Engage with the community: Interacting with other channels and content creators is a great way to create relationships and increase engagement on your clips.
- Promote your channel on other websites: If you have an email list or website, include links or embeds of your YouTube clips to drive traffic back to your channel.
Clips are just one way of boosting YouTube visibility. To know more about increasing visibility, check our guide: How to Get Views on YouTube.
Offer Better Customer Support With Highlight YouTube Clips
YouTube clips can help you provide better customer support in many ways. For example, by creating short videos that answer common questions and providing simple tutorials, you can ensure that customers don’t have to spend time searching for answers. Additionally, you can use YouTube clips to show customers how to troubleshoot problems or find workarounds.
This can save your customer service team time and effort, as customers are more likely to find answers independently. You can also use YouTube clips to provide feedback and updates on new products or services.
Key Takeaways
YouTube clips are an excellent and unique way for brands to share their desirable part of a video to highlight a certain cause.
Here is what we learned about YouTube clips:
- YouTube clips can be anywhere between five to 60 seconds.
- Clips can be used to gain new followers and optimize the visibility of a YouTube channel.
- They are an effective tool for customer support and engagement.
- When used correctly, YouTube clips can be a powerful tool for growing your brand by highlighting interesting video segments and boosting your channel’s visibility.
Ready to take your YouTube clips to the next level? Publer is an easy-to-use platform that helps you create and optimize clips for maximum engagement. Sign up now and start sharing awesome content.
Ervin Kalemi
