Want To Max Your Engagement? Here Are The Best Times To Post On YouTube.

March 17, 2022
the best times to post on YouTube

Starting a new youtube channel and building an audience may seem like a tall task; before you begin uploading your awesome content, its important to learn when and how to post on YouTube to increase your channel’s visibility.

Where do you start? How do you make your channel stand out in a sea of YouTubers? It may sound like common sense, but knowing when and what content will resonate with viewers can make the difference between success and failure! We’ve previously discussed the optimum times to post on TikTok, Facebook, and Instagram. This report will look at when it’s best to upload YouTube videos.

YouTube is a vast, diverse platform with millions of users and an ever-growing library. So what’s the best way to ensure that your video gets seen by as many people as possible?

While there’s no one size fits all model posting time on YouTube, we’ve researched which hours tend to be most popular across many audiences. 

Let’s dive in!

The Best Times To Post On YouTube: A Rule Of Thumb

YouTube Influencer

According to Statista, there was an estimated 2.24 billion YouTube users as of 2021. It’s no surprise that there are guidelines to follow when posting content on YouYouTube has a far wider window for videos to reach a big audience than other social media sites. Generally speaking, these are the best times to upload films to YouTube:

  • Monday: 2 – 4 PM (EST)
  • Tuesday: 2 – 4 PM (EST)
  • Wednesday: 2 – 4 PM (EST)
  • Thursday: 12 – 3 PM (EST)
  • Friday:12 – 3 PM (EST)
  • Saturday: 9 – 11 AM (EST)
  • Sunday: 9 – 11 AM (EST)

Additional guidelines to note: 

  • According to YouTube statistics, video uploading on YouTube is most effective on Sunday, between 8 a.m. and 11 a.m., or after 5 p.m.
  • The days with the most engagement are Friday through Saturday and Wednesday.
  • In some situations, posting early in the morning during weekday business hours (about 8 a.m. Eastern) allows you to reach both east and west coasters when they’re on their way to work and relaxing at lunchtime.
  • The optimum time to publish is 5 p.m., although you can still achieve success until 9 p.m. before seeing a significant drop-off.

YouTube is Different Than Other Platforms

Just like Google, YouTube takes time to index your content. This implies that once you post on YouTube, the platform will not begin showing it to viewers immediately. Although it’s far faster than Google, the concept is the same. It will take some time before you see your post in search results.

How to Find Your Best Times to Post on YouTube?

YouTube Schedule

Everyone’s audiences are unique. However, your audience may not be present at the best times shown in research.

There are many ways to figure out the best time to post on your YouTube channel. Here’s how:

Access Your Analytics

Open your YouTube channel.

Go to the YouTube studio by clicking on your profile picture in the upper right corner.

Select the YouTube Studio.

Your channel dashboard will pop up, and from there, select the Analytics section using the left-hand side menu.

Your Channel Analytics will show you different tabs. Click the Audience tab.

Using the purple graph provided by your Analytics, assess how your audience behaves on your channel.

Note: If your viewers didn’t watch or play your videos, you won’t see a graph for that section.

Determining The Time to Post

Under the same Audience Tab, you will see the graph of “When your viewers are on YouTube.”

It shows you different data from Sunday to Saturday for the past 28 days.

The question is, what do you do with that data?

The dark purple bars show when your visitors are most active on YouTube.  Do not forget to post a few hours in advance of these times.

Peak times can be perfect for going live or engaging with viewers chatting and starting the conversation. Identify the day when your viewers are active and the day before.

Because studies suggest that most viewers watch videos in the first two days after an upload, when you post on YouTube one day before your most active day, it will increase the visibility of your content. 

Schedule Your Posts

You should strategize when to post for the best results. It impacts your engagement, which we all know is the most crucial aspect of growing an audience on YouTube.

But what if your audience is in a different time zone? What if you have a job that prevents you from posting at peak time manually?

Scheduling guarantees that you’re posting your videos for your target audience at the best possible time.

Without the right YouTube scheduling tool, it’s challenging to maintain your online presence.

With Publer‘s YouTube scheduling tool, you can effectively schedule your videos on YouTube in advance to ensure your videos are reaching your audience at the right time. There are many social media scheduling tools where you can schedule your posts and videos in several social media channels in advance.

Publer also offers helpful features that improve your content, such as hashtag suggestions, a media library, analytics, post insights, Canva integration, and a built-in photo editor

Puber Logo

Key Takeaways

YouTube is still one of the most popular ways to advertise with video, and it may be a good fit for your brand and social media content strategy. However, you must take a measured and proactive approach to uploading your videos to make sure you’re getting the most out of your audience’s attention.

  • Uploading on YouTube is most effective on Sunday, between 8 a.m. and 11 a.m., or after 5 p.m.
  • Knowing when and what content will resonate with viewers can make the difference between success and failure!
  • Peak times can also be perfect for going live or engaging with viewers. 
  • Stay consistent. Use a YouTube scheduling tool to ensure you’re posting on time—Consistently!

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