Do Hashtags on Facebook Still Work? What You Need To Know

January 19, 2023

Hashtags have been a popular tool for social media users to organize and search content since Twitter first introduced them in 2007. Since then, Facebook has also adopted hashtags to help its users find relevant content. But do hashtags on Facebook still work? 

Recent research shows more than 2.96 billion active monthly users on Facebook, with over 1 billion of those using Facebook daily. It’s clear that hashtags remain an important part of the platform. However, how effective are they? Here is what you need to know about using hashtags on Facebook effectively.

Do Hashtags on Facebook Still Work?

hashtags on facebook

Hashtags are a powerful tool for social media users to organize and search content, and they remain an essential part of the Facebook platform. But just how effective are they?

Hashtags Help Facebook Users Find Your Posts

Hashtags are a great way to help people find your posts on Facebook. Using relevant hashtags can make it much easier for users to discover your content and can help you reach a larger audience.

Hashtags Make Your Campaigns Consistent Across Social Media

Using hashtags on Facebook can also help make your campaigns more consistent across different social media platforms. Using the same hashtag will allow users to easily follow along with your campaign and keep up to date with all the latest news.

You can use Facebook automation software to stay consistent with your campaign posts. Automation software can help you create a schedule of posts with the same hashtag without manually posting them yourself.

Hashtags on Facebook Help Build a Community and Brand Identity

By creating unique, branded hashtags for your campaigns, you can help create a sense of belonging amongst your followers and establish a strong brand presence on the platform.

How to Make the Most of Hashtags on Facebook: 5 Top Tips

hashtags on facebook

Do Hashtag Research

Hashtags are important for getting found in search results, so you must ensure you’re using the right ones. Researching the most popular hashtags related to your topic and industry can help you get noticed on Facebook.

Start by looking at what other influencers and brands in your space are putting out there. See which hashtags they’re using, and use those as a reference point when creating your own. Look at what terms and trends people are talking about with hashtag searches on Facebook. Look for keywords related to your topic and see how many conversations there are around it. This will help you determine the best hashtags to use in your post.

Use the Right Number of Hashtags on Facebook

Using too many hashtags can clutter your posts and make them difficult to read. On the other hand, not using enough could mean missing out on potential engagement from users searching for specific hashtags. To ensure maximum engagement, aim for two to three hashtags per post. You can add up to five hashtags for maximum reach for longer posts. 

By selecting the best hashtags for each post, you’ll be able to target your desired audience and create more meaningful connections. Take advantage of trending topics or use popular hashtag phrases relevant to your post and brand.

Piggyback off Trending Topics and News

When making hashtags, ensure they are relevant to your post and the content you’re sharing. If an event or topic is trending in the news, try piggybacking off it with a hashtag related to your brand. This can help to increase engagement and reach more people who may be interested in what you have to offer.

If you’re feeling stuck on what hashtags to use, look at what other brands or people are using – this can give you an idea of how to create relevant and catchy hashtags for your posts. Make sure you’re adding something unique to stand out from the crowd. As long as you keep your content relevant and interesting, you can use hashtags to your advantage on social media.

Use Popular Niche Keywords as Hashtags

Hashtags are a great way to join in on conversations related to your niche, but it’s important to use popular keywords as part of those hashtags. Popular keywords are the words and phrases people search for when looking for something specific. Combined with other relevant hashtags, they can help you get more exposure and gain followers.

If you’re an online fashion store, you can use hashtags like “ootd” (outfit of the day), “style”, and “fashionista” in combination with more specific hashtags related to what you’re selling.

Using popular niche keywords as hashtag helps spread awareness and engagement around topics already trending on social media platforms rather than just creating new conversations. This will help you reach a wider audience and increase your chances of gaining more followers.

Apart from knowing the best niche keywords, you should also know the best time to post on Facebook.

Use the Same Hashtags in Other Social Media Campaigns

Using the same hashtags across multiple social media campaigns can be a great way to maximize your visibility. That’s because when people search for a hashtag on one platform, they’re likely to find it on other platforms too. Plus, consistency in hashtags makes it easy to track results across platforms. By using the same tags consistently, you can quickly compare the success of your campaigns from platform to platform.

Having a verified account on social media platforms can also help increase your visibility and ensure people don’t miss out on the content you’re sharing. But getting that blue tick is tricky. Here is how to get verified on Facebook.

Make Sure Your Hashtags Can Be Seen

Regarding using hashtags on your Facebook page, visibility is key. If you want people to be able to find the hashtag and interact with it, then you need to make sure that it can be seen. Here are some tips for optimizing your hashtags to increase visibility: 

  • Use relevant hashtags: When you use hashtags, ensure they are relevant to the content you’re posting. This will help maximize visibility and engagement with your post.
  • Use lowercase letters: Using all lowercase letters in your hashtags makes them easier to read and more accessible for users searching for the tag. 
  • Include hashtags in the post body: By adding hashtags right into your post rather than as an afterthought in the comments, you are ensuring that all users can see them. 
  • Use spacing to separate tags: When using multiple hashtags, use spaces between them. This will help improve readability and make it easier to find the tags.

Key Takeaways

Hashtags have been in practice for many years but are still a great way to increase engagement and visibility on Facebook, but it’s essential to use them strategically. To recap:

  • Hashtags are an effective way to join conversations related to your brand.
  • Piggybacking off of trending topics or news is one option, while leveraging popular niche keywords is another.
  • Ensure they’re visible by including them directly in the post body and separating multiple tags with spaces.
  • Keeping consistency between platforms using the same tags will help you measure performance more accurately.
hashtags on facebook Publer

Using hashtags strategically is the best way to get more visibility and engagement on social media. Publer is the perfect tool to help you manage your hashtag campaigns across all platforms, ensuring that they’re seen by the right people and helping you track results to measure success. With Publer’s powerful analytics and reporting tools, you’ll be able to easily keep track of your hashtag campaigns and make sure that you’re getting the most out of them. Sign up today!

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