Facebook is still the number one social media platform, and it doesn’t seem like that’s going to change anytime soon. While this is excellent news for marketers, it also means that more businesses are fighting for space to get noticed by their target audience.
One way to get your business more visibility is through Facebook reviews or recommendations. This feature can help your business succeed on the platform by increasing your search rank, building your brand’s credibility, and expanding your audience reach.
Here are some numbers to show how effective Facebook Recommendations can be:
You probably noticed that Facebook business pages now feature “Facebook Recommendations” instead of traditional online reviews and star ratings. Facebook made this change back in 2018 when the platform combined customer reviews into the Recommendations section of business pages.
Your customers can now rate your business by answering the question, “Do you recommend (business name)?” in the “Recommendations and Reviews” section.
Facebook recommendations now take into account the comments your friends make about businesses, in addition to direct customer feedback. Although this differs from the old feature, Facebook will still display older reviews.
To find reviews for your Facebook Business page, go to the Recommendations or Reviews tab under your business profile picture. You can also follow the same process if you’re using Facebook Business Manager.
Facebook reviews and recommendations may seem similar, but some key differences exist! Here are some examples of how “Facebook Recommendations” differs from Facebook Reviews:
Recommendations helps you hit your target social media metrics by giving users more options to leave their feedback. Here are some of the advantages of the new system:
Facebook Recommendations make your page more discoverable to users looking for businesses like yours. Like Facebook Marketplace, where people rely on digital word of mouth through reviews, Facebook recommendations appear to a customer’s closest friends once they’ve talked about your business. This helps to earn the trust of potential customers and influence them to buy from you.
Suppose a user mentions your business in the comments section of a friend’s post requesting a recommendation. In that case, you can now upload a GIF or photo of the business in the Recommendations section of your Facebook page as a customer review. Ideally, users can leave a recommendation and upload a photo with text through their mobile devices.
It’s good to note that Recommendations are limited to 25 characters on the desktop, while 50 characters are required on mobile devices.
If you’re looking for a way to get your customers more engaged with your page, why not try tags? When customers leave feedback, they can choose a tag to include with their recommendations. These tags work like hashtags, and the Facebook algorithm will generate keywords and optimize search results based on previous reviews.
Besides managing ads, getting more organic reviews is key if you’re looking to build trust and boost your social media presence with your target audience. If you’re new to Facebook recommendations, here are a few simple steps to increase your customer reviews:
If you’re not keeping an eye on your business’s Facebook page, you could miss out on some valuable feedback, both good and bad. Reviews and recommendations are great for boosting your business and attracting new customers. A positive review can be super influential, acting as social proof that your business is definitely worth checking out!
Here are a few ways you can use them to your advantage:
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