As Instagram continues to grow rapidly, brands could easily get carried away by the numbers. Yes, expanding reach and engagement across the globe is quite an achievement, but the question is: does it convert to actual leads?
If you’re looking to get more followers on Instagram, one often overlooked feature that can help is geotagging. Geotagging your posts with relevant locations can help you reach the right people and grow your brand.
If you’re not already using Instagram geotags in your content strategy, you’re missing out! This article will tell you everything you need to know about how they work and why they’re so important.
When you post a Story or photo on Instagram, you can choose to add a geotag. This geotag will include the location’s latitude and longitude coordinates. You can access this feature through the tagged location on your mobile device.
To use this feature, ensure that your location is set to public.
Don’t worry about creating a geotag for your business from Facebook — it’s automatic as long as you’ve linked it to your Instagram account.
Here’s how you can create an Instagram geotag:
Is creating a geotag worth the effort? Absolutely! Here are some of the benefits geotags have to offer:
There’s more to geotagging than you might think! It has features you can enjoy and use to your advantage. Plus, it makes location-based content an easy way to hook users within your community.
If you’re running a campaign, here are a few things to take note of:
If you’re unsure about the geotag for your store location, creating it yourself is a great option! Here’s a quick guide on how to do it.
If you’re looking to up your Instagram game, why not try using Stories to boost your geotag content? By using digital stickers to tag your location on posted photos or videos, you can add a little extra something to your posts. Just go to the “Location” sticker and pick any available design you like.
Hashtags are a great way to make your posts more engaging and increase your reach. You can use popular hashtags like #instagood, #tbt, or #photooftheday to get more eyes on your posts. Or, you can create location-specific hashtags to target a specific audience.
For example, if you’re a business in Los Angeles, you could use the hashtag #LA to get more exposure. You can even use the hashtag sticker on Instagram Stories to tag your location.
If you’re looking for marketing inspiration on a budget, Instagram geotags are a great resource. You can take advantage of them by following these simple tips:
Geotags can help you connect with local influencers and get sponsored on Instagram. Here’s how to find them:
Geotags can help you expand your reach and build trust with users more authentically. Users who generously use your geotags are doing you a favor, so reward them as a ‘thank you.’ You can offer them discounts or vouchers for their next purchase to keep them coming back for more.
Host a giveaway or photo contest and make geotagging part of your main rules. Users will likely pin your location to their posts, which can also help advertise your event by letting you appear in more searches.
If you own a brick-and-mortar store, you’re missing out if you’re not using Instagram geotags. Geotagging is a great way to increase your presence on the platform, reach your local audience, and convert leads into customers.
Plus, it’s a great money-saving strategy if you’re looking to make money on Instagram without spending a lot on promotions.
Instagram geotags can be helpful for your business in a lot of ways:
So get out there and start geotagging!
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