With over 2.5 billion logged-in monthly users, YouTube is one of the most popular websites in the world, and it’s the second-largest search engine after Google. This makes it an excellent platform for brands and creators to reach their audience.
However, some creators help with reaching their desired viewer goals. Even if you have a good number of users, the aim of any YouTuber is always to get more views on YouTube. But did you know that you have the option to promote your channel through the YouTube app itself?
The YouTube community is a great way to interact with your audience and allows new users to find you.
So, how do you get started? YouTube is full of creative and passionate people who love to share their videos with the world, and the community tab is great for connecting with other YouTubers and building relationships.
In this article, we’ll share tips on what you need to do and how to use the YouTube community tab to drive engagement for your channel.
YouTube Community Tab Requirements
The YouTube community tab is great for connecting with your followers and creating a more conversational side to your channel. You can share short-form texts, links, GIFs, polls, and images, and your audience can like and dislike your posts, participate in polls, comment, and share your content with other users.
Unlike other social media platforms, it’s not enough if you’re still figuring out how to become a YouTuber. For you to access the community tab, you actually need to already have a following. Once you hit the 1,000-followers mark, the community tab should appear. In some cases, it takes about one week after the one-thousandth follower before the community tab appears.
If you still don’t find the community tab option on your channel, try to enable the custom channel layouts.
How to Create a Community Post on YouTube
Now that the YouTube community tab is on your channel, it’s time to start posting! It’s just as easy as any other social media app. So, how do you go about creating your first community post?
First, decide on the type of content that you want to post for the day. Once you’ve decided that, it’s as easy as doing the following:
- Open the YouTube app and sign in to your account
- Select ‘Upload’ at the top of the page
- Select ‘Create Post’
- Type a message to create a short text post. You can also add a gif, poll, image, video, etc.
- Tap on ‘Click’
You can also tag other channels using the @ features. This allows you to acknowledge any other creator related to the post or promote another account.
Don’t forget to note the best times to post on YouTube. This will ensure users are online to find and engage with your community posts.
6 Ways to Promote Your Brand With the YouTube Community Tab
It’s essential to have a strategy for your page. Remember that the YouTube community is all about creating a greater familiarity and sparking conversations with your audience. So, it’s important to be creative with your community posts.
Here are some of the best ways to promote your brand by using the community tab:
Show an Informal Side
Your brand posts are probably already super polished and camera-ready. But this time, let users see a more down-to-earth side of you or your brand. For example, you can show behind-the-scenes preparations and the challenges for upcoming brand events.
Show Exclusive Content
If you’re constantly sharing the same old links on Instagram and Facebook, your audience will get bored. Create a sense of exclusivity so your community followers feel like they’ve got the inside scoop. That way, they’ll be more likely to return for more.
Create Polls Frequently
Polls are easily one of the most popular content types, and why not? They are easy, fun, and interactive.
Polls allow you to ask your audience what interests them directly, and this can help you formulate a better content strategy. For example, many creators often ask their audience what content they want them to put up next through polls.
Polls don’t always have to be about your page. You can create funny, off-topic polls just for fun. You can also try image polls to see if your audience likes them.
Use for Promotions
If you’ve got some older content you want your new followers to see, post it on your community tab! You can also promote your merch products there. Many creators use YouTube shorts, but if you’re worried about their length, just post on the community tab instead.
Make ShoutOuts
Remember that the community tab is all about building community and bonding with your followers. Acknowledging your subscribers is a great way to do this. So post on the community tab to show some love for your supporters. You can even give a shout-out to your followers from day one.
If you really want to help someone out, ask your audience to subscribe to a long-time follower who’s also building their own YouTube page.
Post Regularly
If you want people to keep discovering and engaging with your content, you need to be consistent with how often you post. A good rule of thumb is to publish a few times a week, but you can also intensify your community posts when you don’t have a new video coming out.
If you find it challenging to post regularly at the right time Publer can help get the most out of your YouTube content.
With Publers Calendar View you can create content individually or in bulk and organize
them on the calendar to schedule your posts ahead of time. Now you have more time to do what you do best — create!
Key Takeaways
There’s no better time to jump on the YouTube community train! The YouTube community is a great way to engage with your audience and hear their opinions. You can market your brand by combining this with other YouTube hacks, like monitoring your YouTube Analytics and posting on Shorts.
- Start conversations that reveal your viewers’ needs.
- Ask questions about your viewers’ needs and point them to your helpful videos.
- Respond to comments on time and send hearts to show appreciation.
Before going all-out on the YouTube community tab, find out how you can become a YouTube influencer by checking out our blog: How To Become a YouTuber in 10 Easy Steps.
Ervin Kalemi
