Can YouTube Shorts Help Your Channel?

There are so many reasons for huge social networks to get ‘TikTok-y’. That’s exactly what happened to YouTube, as well. They introduced Shorts, the vertical video-form content for everyone on the web or app because people seemed to like short videos.

Yes, it sounds a bit weird when you read the words ‘YouTube’ and ‘short-form video’ in one sentence.

But, people’s short attention span – is serious business.

youtube icon on a dark background - Can YouTube Shorts Help Your Channel? - by Publer
Photo by Alexander Shatov on Unsplash

Why do you need YouTube Shorts in your Marketing Strategy?

Elevate User-Generated Content

One of the strongest elements of a brand is social proof. Any review or testimonial can change the entire path of your success. Therefore, UGC is the right way to do that.

UGC marketing is becoming a powerful method to increase sales and build credibility.

People/Brands trust in UGC as every creator/client represents himself!

FREE exposure

It’s true. YouTube Shorts are completely free to use – whether you simply want to watch, learn and inspire, or share news, updates, and products.

If it gets online and people watch it, that’s more visibility. And you know it: there’s no such thing as bad marketing.

Become part of trends

Let the algorithm give you a boost. Hop on trends that make you feel comfortable and are relevant to your niche. People love creative people.

Increase subscriptions

It’s so easy to subscribe to other’s channels – even easier than on TikTok, you will wish you started sooner!

Subscriptions are an incredible way to grow and monetize your brand. All subscribers will get a notification from you once you share a new video and it’s easier to build a community.

youtube analytics dashboard next to a laptop- Can YouTube Shorts Help Your Channel? - by Publer
Photo by CardMapr.nl on Unsplash

Here’s the Anatomy of YouTube Shorts:

  • According to Canva, YouTube Shorts must be 1080 x 1920. And we believe those guys.
  • There’s the title, which should be up to 100 characters long.
  • Also, you can see the engagement buttons on the right: Like, Dislike, Comment, and Share.

Did you know that in November 2021 YouTube made all Dislikes private to each creator?

​​’We want to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves.’ – claims YouTube.

NEW: You can now Schedule YouTube Shorts with Publer

We don’t even plan on stopping to provide new features within our dashboard. Everyone knows that once you open Publer, there’s no need for other tabs on your browser.

Creating new content, getting inspired, automating from external sources, analyzing posts, or designing new visuals – everything you need is a click away.

Publer started supporting YouTube Video scheduling in November 2020. Thousands of users have the peace of mind when they decide to distribute their video content across all socials and schedule according to a timeslot of their desire.

And now, everyone can easily create, schedule, and share Shorts.

A few things to keep in mind before scheduling your first Shorts with Publer:

  • Videos must be up to 60 seconds.
  • Don’t forget to add the following hashtag: #shorts – or else, the video will be posted as a normal one on your channel.
  • You can design NEW videos right within Publer’s dashboard with VistaCreate. Keep in mind that videos must be shot/created vertically.
  • Check out the video performance on the analytics tab.

how to create a new Shorts post from Publer's dashboard - Can YouTube Shorts Help Your Channel? - by Publer

If you’re wondering where do people find your YouTube Shorts, here’s what YouTube itself says:

‘Right now, viewers may find your Shorts by tapping Shorts at the bottom of the YouTube app. They may also find Shorts: on the YouTube homepage, in their notifications, checking their Subscriptions, or featured section on your channel homepage.’

If you still have questions, YouTube has a detailed guide to Getting Started.

Related articles:

Guide to YouTube Shorts, Ads, and Creator Tools

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