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A YouTube Descriptions fall into two categories: YouTube Channel Descriptions and YouTube Video Descriptions.
A YouTube Channel Description is the equivalent of a website’s ‘about’ section. It tells the viewer about the general theme and the type of content one might expect to find on the YouTube Channel.
A YouTube Video Description is the description below a video on YouTube. It will contain information about the video (what it is about, why they should watch the content, etc.) — and this information is crucial because it will be indexed and searched by YouTube algorithms which then get ranked and shown to YouTube users in their searches for videos.
Great YouTube descriptions have the power to boost the number of views, increase video view times, and bring in new channel subscriptions. Additionally, deliberate and specific word choices in YouTube descriptions will improve the video and channel’s SEO. This means that YouTube’s search algorithms will scan your YouTube description and connect you with viewers that watch similar content by suggesting your videos and YouTube channel.
When thinking about YouTube description ideas, remember that your description is the primary way that the YouTube algorithm understands what your video is about. It will index and rank your video based on what words you include in the video description. You get 5,000 characters to enter a detailed description of what your video is about, including external links to resources. You can use this character allocation to include a condensed text description of the key points of your video.
Also, add relevant and accurate keywords in the video description. For instance, say you want to make a video game review, use gaming-related words and phrases in your description, such as “here’s how to beat Bowser in Super Mario Bros. 3 for the NES (Nintendo Entertainment System).” When you think of YouTube descriptions with an SEO mindset, you can better utilize the YouTube creator tools.
While it is necessary to consider getting picked up by YouTube’s algorithms when thinking of YouTube description ideas, you must remember that you are still writing for a human audience. It can harm your chances of ranking in a YouTube search if you pepper your YouTube video descriptions with a string of SEO keywords that don’t make sense when read by a person. Writing in a natural and engaging voice is still vital if you want to hook in the human audience that will be reading your YouTube descriptions.
Research keywords using tools such as Google Trends and Google Ads Keyword Planner. These tools will show you if a keyword you have in mind is trending and which keywords are most searched by users. Also, combine keywords to increase the visibility of your video. You can try Googling the keyword combination you have to see if YouTube videos come near the top of the first page of the search results.
When adding keywords to your YouTube description, use two to three related keywords in both the video and channel descriptions. Also, add the main keyword to the video’s title. Take care not to overdo it, as YouTube penalizes you for spamming descriptions with keywords, but be sure to repeat each keyword two to three times in the description.
Try to include your keywords within the first three sentences of your description to maximize the number of eyeballs on your keywords — if you don’t do this, you risk having the keywords cut off and buried behind the “SHOW MORE” break in the description.
Creators on YouTube upload the equivalent of 82 years of content every day. Each YouTube video has an enormous amount of competition; while getting each detail down pat is key, such as quality YouTube descriptions ideas and the best time to post, none of that matters if your video fails to provide value.
Be explicit about what your video will offer the viewer. Will they benefit from new knowledge? Will they learn something they never knew? What will entertain them? Why should they watch and like your video? Then subscribe to your YouTube Channel? When they see this upfront in the video description, the viewer will likely watch your video for longer.
Using YouTube Hashtags gives the viewer an instant insight into the main topics of the video content. If the hashtags displayed above your video title match the information or type of content they are seeking, they will be more likely to stay on your video. Video hashtags also help your video get placed in search results by the YouTube algorithm, and while you can add as many as 15 of them, only the first three hashtags are displayed above your video title.
Adding links to resources that help the viewer understand or appreciate your own YouTube video content can add value to your video. You can also promote yourself, your brand, or your business by adding links to your website, social media channels and blogs, and links to your other YouTube videos.
Adding timestamps is a great way to add value to your video. When a video gets in-depth, the runtime often stretches into dozens of minutes or even an hour. Using timestamps, separate your video into sections or de facto chapters that neatly divide related but separate themes or subtopics. This makes it easier for the user to find specific parts of a video, and this user-friendly feature can encourage users to stay, pushing up your watch time and nudging your video’s ranking in YouTube and Google searches.
For example, a time stamp list in a description for a computer strip-down tutorial might read:
00:00 – Intro
01:34 – Required tools and materials
06:25 – Opening the computer case
08:43 – Cleaning dust off internal components
11:38 – Dismantling coolant system
15:58 – How to remove fan casings
18:22 – How to remove memory cards
19:39 – How to remove the video card
24:30 – How to remove the motherboard
32:15 – How to remove the power source
These timestamps make it more convenient for the viewer on YouTube to find the exact segment they’re looking for, and also in Google itself. When someone searches “how to remove fan casings” in Google, your video will appear in the search results with the desired timestamp highlighted for them. Timestamps are yet another way to boost your video’s SEO.
Now that we have gone over these youtube description ideas and you have the know-how to write compelling YouTube descriptions, let’s conclude this article by looking at some basic templates for YouTube Channel Descriptions and YouTube Video Descriptions.
Developing YouTube description templates aims to cut down on the setup time for uploading and to optimize your videos. All you have to do is insert some keywords and tweak the wording in your YouTube descriptions before you upload your content.
Use these as a starting point or baseline to develop your own unique style of composing effective YouTube Channel and Video Descriptions:
CHANNEL DESCRIPTION TEMPLATE #1
“Hey there. My name is [Name], and I have the secrets to altering your perspective to completely change the way you think about [blank]. If you want to approach the problem of [blank] from a new, innovative angle and achieve amazing results, subscribe to my channel.”
CHANNEL DESCRIPTION TEMPLATE #2
“[Insert Company Name] is a leading company in the [blank] industry. We pride ourselves in [insert what your company does], and part of our mission is to share our expertise in [field] with you. To learn more about how to [blank], subscribe to our channel. “
VIDEO DESCRIPTION TEMPLATE #1
“This video summarizes what NOT to do when doing [blank]!
When doing [blank], it’s important not to lose focus on these 3 key points. In this video, you will learn how to do X, Y, and Z so that you do not fall behind your competition.
For additional tips on staying ahead of the competition, you can find more tips here: www.yourcompany.com/moretips “
VIDEO DESCRIPTION TEMPLATE #2
“In this video, I will go over the 5 steps I personally went through to become an expert at [blank]. If you are genuinely interested in becoming the best at [blank], subscribe to my channel and stick to my plan and advice! I can help you get there.”
My YouTube Channel is here: https://www.youtube.com/[accountname]
You can also find me and get additional expert advice on [topic] at:
YouTube descriptions are the first thing people see when they’re looking for videos on a specific topic. You want to ensure your description is well-written and concise so that people can find it and know instantly that your content is what they are looking for. Even the highest-quality content won’t get views if it’s poorly labeled.
Remember, good descriptions can help your videos rank higher in YouTube search results. So make sure you include keywords in your descriptions, put in some good SEO formatting, and think about what potential viewers might be looking for when they find your video. A well-written description can make all the difference!
Was this article helpful? Are you ready to take your YouTube Channel to the next level? Let us know in the comments!
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