While your business may boast an impressive fan base, if you don’t convert followers into customers, your entire marketing efforts become pointless.
In fact, gaining followers marks the initial stage of a comprehensive social media marketing campaign. What follows is a dynamic strategy that involves conversions.
A significant 54% of social media users state that they consider social media as a determining factor when making purchasing decisions. Consumers frequently use social networks for various purposes, including:
- Conducting research on product information
- Reading customer reviews
- Seeking out recommendations
In today’s blog, you will learn how to convert followers into customers with 7 exceptional tips that will empower your social media conversions.
1. Familiarize Yourself with Your Target Audience
Attempting to attract customers without a clear understanding of your target audience can be a difficult task. After all, how can you engage with potential buyers effectively if you’re unaware of who they are?
So, your first priority is to understand your buyers’ profiles. According to a study, 79% of customers are more loyal to brands that understand and cater to their needs.
Pro Tip: Create a complete buyer persona by first gathering information about your target audience using the details below:
- Demographic details
- Age
- Gender
- Interests
- Problems they encounter
Buyers persona offers many advantages that can support your marketing efforts:
- First, it lets you identify and focus on quality leads.
- You can then tailor content specifically to each buyer persona and distribute it through their preferred communication channels.
- Another advantage is that you can identify your audience’s pain points and respond to them as effectively as possible.
- Last, developing content that aligns with your buyer persona allows you to effectively nurture your Instagram followers, increasing the chances of converting them into loyal customers over time.
2. Evaluate Your Content
As we’ve seen, the buyer persona gives you useful information for directing content toward your target audience. However, even if you think you’re sharing exceptional content, your customers won’t necessarily think so.
To be even more effective in communicating with your audience, you also need to analyze and track your posts to identify those that are performing best and those that are not.
For example, you can create different marketing campaigns and then compare their performance.
Doing so will show you which marketing channels work best, the cost per lead of different campaigns, and the type of content that attracts the most customers.
Use these performance metrics to fine-tune your marketing efforts and effectively target customers, thereby increasing conversions on your website.
Pro Tip: Post your content during the times when your followers are most active to maximize engagement and reach.
Publer offers the best time to post, regarding when your audience is more active on a particular platform. This strategic approach maximizes the reach and impact of your tweets.
3. Monitor Your Competitors
Another tip to convert followers into customers is to monitor your competitors. Despite having a loyal following, you may find that your customers are going to your competitors. It’s time to take action!
In this situation, social media analytics can prove invaluable. Begin by tracking and measuring the performance of your competitors’ posts to identify the aspects in which they outshine you.
By closely monitoring your competitors’ post-performance, you can gain insights into the specific audience segments that are converting.
One effective strategy is to leverage the Facebook “lookalike” feature, which lets you create an audience that closely resembles your existing one.
Here’s how it works:
This feature uses a source audience and identifies shared characteristics such as demographic information, interests, and more. With this information, it then identifies individuals who exhibit similarities and creates a “lookalike” audience.
By staying vigilant and analyzing your competitors’ strategies, you can leverage these insights to refine your own approach and gain a competitive edge.
4. Craft Compelling Stories
One powerful way to attract more leads is by harnessing the storytelling potential on social platforms.
People have a natural affinity for stories, and leveraging platforms like Instagram can be highly effective. When you share stories, you can:
- Establish an emotional connection with your audience.
- Give your brand a human face and garner recognition.
- Gain a competitive advantage in the ever-evolving social media landscape by sharing unique behind-the-scenes content.
It might interest you: 8 Best AI Tools for Your Social Media Success
As you entertain and educate your audience through captivating stories, keep the following principles in mind:
- Ensure that whatever you share adds value to your audience’s lives.
- Your stories should always reflect your brand’s personality, fostering a sense of connection with the audience.
- Compelling stories will inspire your social audience to share them with their peers, increasing your chances of generating more leads.
By crafting engaging and meaningful stories, you create an opportunity to forge a strong bond with your social audience and increase the likelihood of converting them into loyal customers.
Get some ideas for your content:
10+ Instagram Content Ideas: Stories, In-Feed and Reels
10 TikTok Content Ideas for Businesses to Try Out Now!
Pro Tips:
- Continuously strive to present engaging offers to your audience. Keeping your offerings fresh and interesting will pique their interest and encourage them to take action.
- Create a story that resonates with each fan as if it were their own personal slice of life. A compelling story has the power to captivate your follower’s emotions and create a deep connection with your brand.
- Be responsive to your followers, comments, and feedback. Actively engaging with your audience shows that you value their input and fosters a sense of community.
- Whenever you have the opportunity, mention and acknowledge your loyal customers. Show gratitude for their support and make them feel valued.
5. Maximize Your Conversation with a Call to Action
Including a CTA on each of your posts will greatly increase your followers’ engagement with your brand.
Whether it’s clicking on a link, subscribing to a newsletter, or requesting more information, CTAs encourage users to engage with your brand, making it easier to start the conversion process.
You can also use CTA to guide your followers through the buying process. For example, you can communicate time-limited promotional offers to create a sense of urgency and encourage followers to act immediately.
By emphasizing limited-time offers, exclusive deals, or upcoming deadlines, you create a fear of missing out (FOMO), which can significantly increase conversion rates.
6. Boost your Engagement with UGC
User-generated content (UGC) has emerged as a prominent and impactful form of social channel marketing. Essentially, UGC refers to any content related to a brand, such as photos, videos, messages, and comments, created and shared by social media users.
This practice has proven to be highly effective in enhancing marketing efforts. Research indicates that the average conversion rate of visitors who come across UGC is 161% higher compared to those who do not encounter such content.
To encourage UGC from your follower base, one effective approach is to initiate a contest featuring a unique hashtag. You can request your followers to post a photo of your product along with the designated branded hashtag on their Instagram or Facebook stories.
By adopting this approach, you can simultaneously increase brand awareness, amplify engagement on social media platforms, and consequently drive higher conversion rates.
7. Streamline Your Campaign with Social Media Automation Tools
Building your brand, marketing automation can prove to be a game-changer. And when it comes to social media, automation becomes even more valuable, considering its relentless nature.
To streamline these processes, you can leverage various social media management tools such as Publer. These tools can assist you with the following tasks:
- Automating the scheduling of your posts.
- Promptly responding to customer queries.
- Analyzing social data.
- Maintaining an active presence on social channels 24/7.
By using social media automation tools, you can effectively plan and organize your social media marketing efforts, ensuring consistent engagement and maximizing your brand’s impact.
Also, using social media automation software let you centralize all your favorite social networks into a single platform. For instance, with Publer’s professional plan, you can connect and manage three social networks according to your preference. This means you can conveniently publish your posts on platforms like Facebook, Instagram, and LinkedIn, all in one platform.
Pro Tips:
With Publer, you gain access to content creation tools that seamlessly integrate with Canva and VistaCreate.
These tools help you craft visually appealing images and videos for your posts. Moreover, Publer’s AI Assist feature leverages artificial intelligence to simplify the process of creating engaging posts and hashtags for your followers.
What’s more, this feature supports multiple languages, further enhancing your ability to connect with a diverse audience.
Join 200K+ Freelancers, Entrepreneurs, Companies on Publer
We are thankful that more than 200K+ users on Publer trust us for their social media marketing. We are constantly adding new features to our platforms to give the best experience to our clients.
If you already missed them, here are the three new features for this week:
- Schedule Instagram stories via direct posting
- Schedule and post directly to TikTok
- Automatically post photos as a PDF carousel on LinkedIn
Also, for any plan you may have in Publer, we have premium live chat support that can help you with any issue. Start your 7 days free trial today!
Denisa Lamaj
