It’s no secret that Facebook is the largest social media platform in the world.
But what isn’t so clear is how actually to use Facebook to increase your engagement.
If you’ve noticed that you don’t get as many comments on your posts or less you’re in the right place.
If your Facebook reach is almost dead, we’re here to change that.
Today we’ll explore how to increase your Facebook engagement and get more likes!
The Best Time To Post On Facebook For Maximum Engagement
New posts get a temporary boost on every social network, including Facebook, Instagram, and Twitter.
If you publish your content when most of your audience is online, you will have a better chance of getting their attention.
Facebook Page Insights are required to accomplish this. You can check when your Facebook audience is online to determine when and on which days you should post. That will enable you to maximize engagement.
Use Publer to post consistently and at your best times after analyzing your insights, so you do not need to worry about it.
Tools For Boosting Facebook Engagement
On Facebook, engagement is everything. The more people who respond to your posts, the more people they will reach.
Naturally, the more engagement there is, the more customers and clients you can reach, start conversations with, and pique their interest in your offerings. To maximize your Facebook engagement, read below for more Publer features.
Link in bio. You can optimize your Instagram marketing strategy. No need to change the link in the bio ever again. Increase engagement and traffic, and promote sales or blog posts quickly, widely, and wisely. Create a strategic plan with less effort and reach all your business goals.
Calendar view. Manage posts easily and filter posts by social account or member. View timeslots and best times to post, refine an aesthetic feed by planning out visuals one by one or in Bulk, and take your business to the next level.
Workspaces. You can manage your workflow by creating a workspace for each brand, business, or client that you are currently working on. Collaborate with other members by inviting them using your email and choosing the proper role for them. All social media accounts and members are in one dashboard!
Analytics. You can analyze your organic and sponsored postings on several websites to see where you’re losing or gaining visibility. Track total numbers of followers and page likes across all networks. Access insights: reach, engagement, link clicks, and video views.
Media integrations. You can import media directly to the media library and quickly edit visuals with the correct aspect ratios for any social media channel. You can use filters, colors, and stickers that complement your aesthetic. Simply resize your photos to fit specific channels’ aspect ratios.
15 Facebook Engagement Posts To Try Now
If you are not using these 15 strategies, then you are missing out! Scroll down to know why!
#1 Tell a Great Story
Through posts, tell stories about your life and business that lead to meaningful conversations and interactions with others.
Therefore, you must post content that addresses the objectives and interests of your audience.
You can begin posting content that piques people’s interest; however, in order to do so, you need a hook that piques people’s interest and a message that is genuine.
#2 Use Branded Graphics
You need images or videos that catch people’s attention so they want to stop scrolling and read your content. Not only that but including your company logo in your posts that follow your brand guidelines increases the company’s credibility.
#3 Link Blog Posts
Do you have a blog that offers a lot of value to your readers? Adjust it to Facebook description characters and share it.
In addition, linking to blog posts can improve the SEO quality of your website.
#4 Create Stories
The great thing about stories is that they don’t require much production.
So you can start by saying “Hello everyone, I’m just creating this story, shooting in a YouTube video,” and that’s it!
#5 Post Team Pictures
Pictures of your team help people feel like they know your business. Or maybe share the team when working, or in a company event.
#6 Short Videos
Maintaining a concise style is another thing you should do. Just like YouTube shorts or Instagram Reels. People want content that can be digested quickly.
This made TikTok famous, and now everyone is using it.
Also, 98.5% of Facebook users access the site from a mobile device.
Long-form posts have their place, but when you can, limit the amount of text in those posts and concentrate on the main point.
#7 Share Trending Content
Search for trending subjects on Facebook and Twitter to get trending subjects that people enjoy discussing.
There is a high probability that these discussions will appear on news feeds. They are a great way to increase your reach and engagement. Also, remember that they should be relevant to your company.
#8 Go Live
You can interact with your audience in real time by going live on Facebook. Your audience can comment and submit questions, allowing you to respond directly.
However, what about those who were unable to view your live video?
You can post video playback on Facebook. Use that post to write a caption that summarizes the stream and informs viewers of your next live appearance.
#9 Ask Questions to Your Audience
Engage with your followers. No one likes to send someone a text message and then be left on read, and neither do you want to leave the people who were engaging with your business on read. Instead, you should engage with them.
Your interactions and responses will contribute to the overall engagement of your post and may also encourage additional dialogue and discussion, which will result in more engagement on your Facebook post.
Get in the game. Engage with the people who are engaging with your business and establish genuine relationships with your audience.
#10 Post Your Customer Testimonials
If you’ve got awesome reviews, use them! Your Facebook audience values what you’ve done for others. You can use video testimonials as well as written reviews.
#11 Use a CTA
To inform your audience of the next steps they should take, make use of a call to action (CTA). You can do that by asking a question at the end of your post.
So your audience will feel to comment on your post or even send you a message.
#12 Use Memes
Memes provide people with entertainment that keeps them scrolling (and laughing).
Make your own to join in the fun! Images are particularly fascinating on business pages, because your audience may not expect that kind of content.
#13 Post for Upcoming Events
You should announce an upcoming event that you think will benefit readers who enjoy your niche content. Your audience can save your post for later. This serves as a reminder to them to schedule their attendance at your event in advance.
#14 Share Behind the Scenes Pictures
Your audience enjoys seeing what goes on behind the scenes. They require more than just stunning images. Occasionally, showing your behind-the-scenes work makes you seem so genuine. It doesn’t have to be fancy at all; in fact, the simpler it is, the more genuine it appears.
#15 Share Other Social Media
Are you also on Twitter, Instagram, Snapchat, and TikTok?
Share your profiles on those platforms with Facebook and show your audience different aspects of your brand.
You won’t post the same way on TikTok as you do on Twitter and Instagram. Your other Facebook profiles demonstrate to your audience that your company or brand is various.
Key Takeaways
Converting your Facebook audience is not as hard as you thought. If you use the right strategies, you can rank higher and take your business to the next level.
- New posts get a temporary boost on every social network, including Facebook,
- On Facebook, engagement is everything. The more people who respond to your posts, the more people they will reach
- To maximize your Facebook engagement, use Publer features
- Your interactions and responses will contribute to the overall engagement of your post and may also encourage additional dialogue and discussion, which will result in more engagement on your Facebook post
Tell us in the comments, which strategy will you try first?
Denisa Lamaj
