What started as a photo-sharing app in 2010 has become a business-friendly platform allowing brands to network and promote themselves. In such a virtually dynamic space like Instagram, businesses must know how to stand out.
One way is to get verified on Instagram. Another is to set up an Instagram Business Account. In this guide, we’ll share how an Instagram Business Account works and why it matters for your brand.
A business account is a public profile that contains lead generation tools and audience insights. It’s valuable for brands who want to better understand their target audience, increase engagement, and improve their business strategy.
Tracking important analytics allows brands to gain invaluable insights to help them fine-tune their approach and better connect with their audience.
A business account contains tools and resources that can help your marketing strategy:
Yes! You can set up your business account and get access to various features without spending a dime.
Creating a business profile on Instagram gives you access to features that can help you promote and grow your business. Here are some of the perks of switching to a business profile:
Switching from your personal to your business profile is quick and easy. Follow these simple steps to set up your business account:
If you want to switch back to your personal account, follow the same process but choose ‘Personal account’ when you get to ‘Switch to account type.’
Here are the ways you can use your new Instagram Business Account to its full potential.
Identify your business objectives so you can better assess how Instagram can help you achieve them. An effective method for doing this is using the SMART framework, which determines goals that are Specific, Measurable, Attainable, Relevant, and Timely.
Match up your goals with the social media metrics that matter most. The analytics and tools vary for each business, but keeping the customer journey in mind is key.
Here are some important metrics to track:
A consistent look will make your profile appear more professional and encourage users to engage with your brand. Come up with a style guide that reflects your brand, and be consistent with it. Your guide should include a uniform color palette, standard post templates, and official font styles.
To make your brand come to life on Instagram, start by taking some great photos. You don’t need to spend a lot of money on fancy equipment or hire a professional photographer. All you need is your phone and some free editing apps.
Here are ways to get the best photos when shooting with your phone:
You can keep your brand in front of users and explore new audiences by posting consistently. Try different post ideas like user-generated content or giveaways.
Create a social media calendar and schedule your posts in advance with a reliable social media management tool like Publer to manage content.
If you have fewer than 10,000 followers,try using a link in your bio, your latest article, or your current campaign in your bio can generate more organic clickable links for your brand. You can also schedule different links in your bio daily to maximize user engagement.
An Instagram Business account is excellent for helping you grow your brand and create content that drives conversions. Maximizing premium features allows you to turn Instagram into a powerful marketing tool for your business.
Having an Instagram Business account will allow you to:
How are you using Instagram to promote your business? Let us know in the comments below!
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