Curious about the latest LinkedIn statistics of 2023?
It is essential to stay up-to-date with the latest trends and statistics to make the most of this powerful platform.
In this blog, we will cover LinkedIn demographics, essential LinkedIn statistics, and fun facts you may have yet to learn.
Whether you’re a LinkedIn pro or just getting started, these insights will give you more information and a different perspective to help you make the most of this powerful professional networking platform.
So, let’s dive into the LinkedIn data!
The Demographic Of LinkedIn
LinkedIn members who interact with the platform frequently use it daily, recording over 1 billion interactions each month. But LinkedIn is used sparingly, so you only have a few minutes to make an impact. A user spends about 17 minutes a month on LinkedIn.
LinkedIn continues to be popular among college students, according to the Pew Research Center’s Social Media use study.
If we look at the statistics closely, we see that the majority of LinkedIn users have a high level of education. In fact, 51% of adults with a bachelor’s degree or higher report using the platform regularly. This percentage drops to 10% for people with a high school diploma or less.
However, LinkedIn is seeing an increasing number of job openings that do not require applicants to have a degree. According to a LinkedIn survey, it makes up 20% of jobs on the social media platform.
13 Essential LinkedIn Statistics You Should Know
Below we will list 13 important LinkedIn statistics and fun facts you should know it may help you tailor your strategy and reach your professional or business goals.
LinkedIn is One of the Most Visited Platforms
The social network is one of the most visited in the world, with 1.6 billion visits on LinkedIn in February 2023. It is also interesting to note that the average duration of a visit on LinkedIn is just over 7 minutes, with people checking 7 pages per visit.
Linkedin is the First Platform to Find a Job
The social network is the best platform to find a job, with 61 million companies registered on the platform and over 100 million job applications posted each month.
LinkedIn is the Third Largest Social Network for Marketers
Even if LinkedIn is not the most popular platform compared to platforms like Instagram (1.4 billion followers) or Facebook (3 billion users), the social network remains the third most popular platform for marketers, with about 875 million users.
LinkedIn is a Worldwide Social Media Platform
While the United States remains by far the largest market for LinkedIn, with over 194 million users, the network continues to expand internationally. In fact, if you look at the distribution, more than 77% of LinkedIn users are non-US.
- India comes in second with 96 million users.
- Brazil is third, with 60 million users.
- China is fourth, with 57 million users.
- Then, Indonesia with 21 million users.
Users are Mainly Young
Statistical data indicates that 60% of LinkedIn users are between 25 and 34 years old.
In fact, if you look at it closely, this is quite logical since this is an age where it is important to develop your professional career.
In addition, the second most important age group is the 18 to 24 year olds (the age group where you finish school and look for your first job).
Bill Gates is the Most Famous on LinkedIn
With more than 35 million followers, the Microsoft founder’s account is the most followed on the platform, which is twice as much as Richard Branson, the founder of Virgin Group.
LinkedIn is an International Company
LinkedIn has a global presence with a total of 36 offices in 30 cities worldwide, including 10 in the United States. The company has a diverse workforce of 21,000 employees from various nationalities, out of which 19,000 are permanent staff members.
LinkedIn Promotes Gender Equality
LinkedIn is taking steps to tackle gender inequality and has made notable progress in this area. Women now constitute almost 42% of the company’s leadership, which represents a marked improvement from previous years.
The Platform Supports Many Languages
With more than 26 languages available on the platform, users around the world can use LinkedIn in their native language.
LinkedIn is Tech Oriented
The most followed industry on the LinkedIn platform is information technology, with over 21 million users, followed by healthcare, with approximately 17 million users.
LinkedIn is for B2B
The platform is widely used for B2B as 97% of B2B marketers use LinkedIn. Moreover, compared to other platforms such as Facebook or Twitter, 80% of B2B leads come from LinkedIn. This makes LinkedIn the most effective social network for your B2B marketers to manage their marketing campaigns and grow their brand company.
The Network Offers Relevant Advertising Options
Advertising on LinkedIn allows companies to significantly increase their visibility and increase consumer purchase intent by 33%. With such performance, your marketing teams must develop their sales efforts on this network.
LinkedIn Keeps Growing
Founded in 2002, LinkedIn continues its economic growth with annual revenue of US$13.8 billion in 2022, up more than 30% compared to 2021. In addition, advertising generated US$3.8 billion in 2021 and is expected to reach US$7.7 billion by 2026.
Key Takeaways
So, whether you’re a business owner, job seeker, or influencer, keeping up with the latest LinkedIn statistics will give you a competitive edge and help you achieve your professional and business goals.
- LinkedIn remains the number one platform for job search.
- The majority of LinkedIn users are under the age of 34, which shows a relatively young population.
- The platform clearly has an international dimension with users from all over the world.
- LinkedIn remains the leading platform for generating B2B leads.
- The company founded more than 20 years ago, continues to grow economically.
Back at you! Now that you know more about the professional social network, tell us which LinkedIn statistics have impressed you the most. Did you learn something new today?
Comment below!
Denisa Lamaj
