Pinterest Automation Software
Pinterest is often overshadowed by social media giants like Facebook, Instagram, and Twitter. But with over 445 million monthly active users, it’s quickly becoming the ideal spot for influencers and businesses looking to grow their community and increase their search rank.
According to Pinterest, around 97% of the top searches on the platform are unbranded. This means you have an excellent opportunity to take the spotlight with less competition!
Adding Pinterest to your social media channels is a great way to reach a new audience and grow your business. But it can take a lot of work to keep up with all your accounts. That’s where automation tools come in.
With the right software, you can easily manage your Pinterest account and get more followers. Here, we’ll share our top picks for the best Pinterest automation software and tools.
Why You Should Use Pinterest Automation Software for Your Business
If you’re not already using automation tools for Pinterest, you’re missing out on an amazing opportunity! Pinterest automation tools help you manage your pins and organize your content strategy.
With Pinterest automation tools, you can create unique pins, identify key metrics, and schedule posts according to your preferences. Pinterest automation tools can help grow your business and increase traffic even when you’re not around!
8 Best Pinterest Automation Software & Tools for Growth Automation
You must be on top of the trends to ensure your pins are relevant. Luckily, there are great automation tools and software programs out there to help you stay on top of your Pinterest game without having to create new content constantly. Check out our list of Pinterest automation software and tools to help you get started.
Publer
Publer is the perfect tool for managing your Pinterest campaigns and scheduling posts at an affordable rate. With Publer, your team members can schedule up to 500 pins simultaneously and choose where to save them. Publer also provides comprehensive analytics and insights to help boost audience engagement and your overall metrics.
Publer integrates pro design tools like Canva and Vista Create, so you can save time by designing pins and doing everything within. You can also directly place watermarks for your posts, which makes posting more effortless.
However, some users had issues with navigation and loading times for watermarks and signatures. Also, there isn’t a way to filter hashtags by industry, making it tough to keep track of trending topics in your niche.
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Tailwind
Tailwind is an all-in-one Pinterest management tool. With notable features like the ‘SmartSchedule,’ you can easily manage your pins and maximize repins. Plus, you can access competitor stats, monitor trends, top repinners, and most influential followers. Tailwind also offers a great community feature called Tailwind Tribes to help boost your content strategy and meet like-minded peers on the platform.
But unlike other automation tools, Tailwind doesn’t offer automated crossposting of Pinterest content to other social media channels like Facebook, Twitter, or Instagram. You’ll need to set schedules for your posts weekly, and you might encounter slow loading times for high-volume pins.
Buffer
Buffer is a great social media management tool that lets you visually layout and automates your campaigns on Pinterest and other social media sites. It’s easy to use and install and is a one-stop shop for all your Pinterest tool needs, such as scheduling pins and getting detailed Pinterest analytics, including comments, views, and repins.
However, Buffer’s free features won’t let you enjoy all the Pinterest automation tools. It’s also relatively more expensive because the subscription is per-channel. Buffer also doesn’t have a community feature.
SocialBee
If you’re looking for a way to keep your Pinterest game on point, SocialBee is your solution. With its help, you can easily schedule your pins, generate leads, and convert them to sales. Plus, you can recycle old pins and give them new life by reposting them on your boards.
If you’re worried about duplicate content, SocialBee’s Content Categories feature lets you assign categories to your pins so you can keep your strategy fresh and your audience engaged.
If all you’re looking for is a scheduling tool, SocialBee is a decent option. But you’re out of luck if you want any social media monitoring or engagement features. The calendar tool could use a design upgrade to improve user experience, and you can only view one profile at a time and can’t switch between weekly and monthly formats.
ViralTag
ViralTag is perfect for collaborations and crafting strategies with your team to produce great content. With ViralTag, you can pin to multiple boards and accounts simultaneously, automate the reposting of your top posts, access a built-in image editor, and keep track of your pin performance.
ViralTag also lets you schedule multiple pins simultaneously — perfect for bulk scheduling.
But to see how your content is performing, you’ll need to pay extra on ViralTag. It does the job but can be pricey for freelancers and small businesses.
Pallyy
Pallyy is the perfect tool to help you stay on top of your social media game. With its visual calendar, you can see your upcoming pins in one place and make any necessary updates or edits. You can also save hashtag lists to help optimize your content strategy and schedule your pins on both desktop and mobile devices.
Pallyy integrates with Canva to let you design and edit pins directly on the tool. However, Pally only has content management working on Instagram. If you’re managing a lot of brands, it gets more expensive because you’re charged extra fees per set.
ViralWoot
With key features focused on Pinterest, ViralWoot is designed to help you increase traffic and engagement with your target audience. Automatically publish your pins through the scheduler, upload images and integrate to over 21 apps like Instagram and Twitter, and easily grab photos on Google to pin directly to your account, all from one location. Plus, you can get monthly and weekly overviews of your scheduled pins.
But unlike other social media management tools, ViralWoot’s features are limited.. You can link posts to other channels using another tool, but customer support can be difficult to get in touch with if you need help.
SocialPilot
With SocialPilot, you can create your own pins, schedule video pins and GIFs, shorten URLs, and access a content calendar for easy updating. Plus, you can take advantage of the white-label option to own the brand. This app is great for teams and agencies because you can manage multiple platforms from one account and make sure client onboarding is secure without needing to share passwords to add accounts.
SocialPilot has a content suggestion feature and lets you schedule content depending on your preferred timings. It also takes care of designing your pins with its built-in Canva integration and provides the standard Pinterest analytics to keep track of your campaign performance.
But what SocialPilot doesn’t have is a community feature, and it is more expensive. You would also need to create your own schedule to manage posting on Pinterest.
Key Takeaways
Why not take advantage of everything Pinterest has to offer your business? With a bit of help from some great automation tools and best practices, you can easily make the most out of Pinterest’s features to increase traffic and create amazing content.
These all-in-one tools let you:
- Schedule your pins in bulk at your preferred time
- Access analytics and data to understand your audience and competitors
- Identify trends to make adjustments to future content
- Determine what content works for your audience
- Discover a new set of audiences with similar interests
- Expand reach to other social media accounts
Now that you have an idea of the best automation software and tools for Pinterest, check out this blog to learn more about the Top 5 Pinterest Scheduler Apps and Tools for 2023.
Ervin Kalemi
