How To Use Pinterest For Marketing: Advice From The Experts

April 11, 2023
how to use pinterest for marketing

Even though Pinterest may not be the most popular social network, being ranked 14th with its 445 million monthly active users (MAU), it offers many opportunities for your marketing strategy.

The platform has many features that will help you grow your marketing strategy to the next level. That’s what we’re going to discuss today.

In this article, we will walk through Pinterest’s strategy on how to use Pinterest for marketing and get many views and clicks monthly to your website.

If that sounds awesome, then you are in the right place. Let’s get started!

Why You Should Be Using Pinterest For Marketing 

Unlike other platforms such as Instagram and Facebook, Pinterest is a more visual social platform where people primarily look for ideas, inspiration, and information about products they want to buy.

This is one of the strong points of this social network since Pinterest users react well to ads and spend twice as much on purchases as non-users.

So here are six reasons you should use Pinterest for your business, no matter what type of business you run.

  • User engagement is pretty high: Pinterest users love how easy it is to find and share content with small groups. If your Pins catch users’ attention, there is a good chance that they will go viral and thus put your business on the map.
  • It drives traffic: Pinterest is a great tool for getting more links to your site, resulting in more traffic. If you create and share content your audience enjoys, they’ll be more likely to follow your link. Great content on Pinterest starts with creating quality graphics.
  • It turns users into shoppers: Pinterest helps reduce the number of steps from discovery to conversion, making it easier for people to go straight to the source. Pinterest visitors are more likely to convert to leads and sales than other social media platforms. So stay on Pinterest! 
  • It increases inbound links: Each Pin contains a link, so you can easily tie it back to the source of the image. Think about how many visitors you can bring to your website by posting product images on Pinterest.
  • Integration with your website and socials: You can cross-platform by reposting from Pinterest to other social media platforms such as Facebook and Twitter.
  • Easily discover what your audience loves: With Pinterest, you can see and understand new trends and use that information to place your offers and products.

How To Use Pinterest For Marketing 

Now that you know more about Pinterest and its huge potential for your business brand, let’s look at how to use it for marketing with these nine simple strategies to boost your sales.

Use Keywords To Name Your Boards 

Using keywords in your profile, posts, Pins, and boards increases your chances of appearing organically in users’ feeds and searches. Keywords and phrases on Pinterest are relevant to the niche people seek.

For example, if you sell shirts, you can use keywords such as “men’s fashion” and “clothing” in your profile and Pins. By doing so, your profile will appear in the feed when a user searches for one of these terms.

Here are a few places to place your keywords on Pinterest to increase your chances of organic rankings from search.

  • Bio and profile
  • Pin descriptions
  • Board titles
  • Board descriptions
  • Image-Alt-Text

If you choose to pay for Pinterest ads, you can use the platform’s keyword-targeting tools to reach your audience.

Get A Pinterest Business Account 

Consider creating a Pinterest business account to market to your target audience. The business account is free and gives you access to Pinterest Analytics and useful marketing features such as business-identified profiles, widgets, and tags.

If you already have a Pinterest account and want to convert it to a business account, you can do it without losing your content or work.

Create and Distribute Content 

85% of users search for and like visual content. This makes Pinterest a uniquely powerful place for sharing all kinds of content, including written blog content. Unlike Instagram, users can click on links.

You can share content on Pinterest boards. Boards store all your Pins and share content for your followers to explore. You can create as many boards as you like and organize them by topic, idea, plan, or type of inspiration, making it easy for your audience to find the content they are looking for.

You can also invite people to join your board if you want other contributors to add content that fits the board’s theme. And it is a great way to increase engagement and interaction on your profile.

Here is how it looks your Pinterest with Publer. You can generate creative content with AI Assist for your brand, and also add related hashtags.

how to use pinterest for marketing

Read More: Here is how to schedule Pinterest posts with Publer.

Choose The Right Categories For Your Pins

Users can search for a specific category on Pinterest or go to the category section of any profile on the platform to see all content related to the topic they are looking for.

So choosing the right category for your content makes it easier for people looking for content similar to your business to find your Pins and boards.

Foster A Community Around Your Content 

Online communities bring together like-minded people and serve as valuable hubs for businesses. With the Pinterest community, you can expect your followers and fans to interact with your board, consume your content, and reach your site. All of this drives traffic in the process.

Pro Tip: So, interact with users and build a loyal community of Pinterest users who can also become your customers.

Educate Your Community 

Pinterest contains links to tutorials, infographics, guides, and other educational content. They prefer visual content, so it’s a powerful channel to inform and engage customers.

Pro Tip 1: Remember your audience when creating, sharing marketing content for your Pinterest profile.  You must post content that resonates with your Pinterest audience, existing customers, and buyer personas. 

Pro Tip 2: Research your buyer personas to determine which types of content are most beneficial and engaging. Ask for your customer’s feedback on what to expect from your business on Pinterest.

Pro Tip 3: See what your competitors are doing, and think of new ways to make your content stand out and be unique.

Build Links Back To Your Website or Blog 

Ensure to create relevant links back to your website or blog. Add a link to your blog post or homepage in the description. Edit your Pin to add a link to the source.

Share Pins and Boards On Social Media 

To promote your Pinterest account and content, consider sharing your Pins, images, and videos in other spaces to increase your chances of being seen and followed. 

You can also link your Pinterest profile to your Facebook or Google account. It makes adding and finding friends, sharing content across your network and logging in to all your accounts faster.

Analyze Your Results

If you’re all about marketing on Pinterest, chances are you want to ensure your content drives conversions and brand awareness for your business.

So you need to analyze the results of your Pinterest marketing efforts to track referral traffic, number of interactions, leads generated, and other details you want to know. You can do this through Pinterest Analytics.

Or you can use Publer and see analytics for all your social media.

Analyzing results

Benefits Of A Pinterest Business Account

Recognize new trends: Not only do you have to follow industry influencers on the platform to find new trends, but Pinterest also regularly compiles user-popular content categories based on user searches. Check out the search options users see when they click the search bar.

Increase brand power: Creating a Pinterest business account gives you access to features on your profile that aren’t available on a regular account. 

Increase website traffic: You can include your verified website address in your business profile on Pinterest. This is a great way to increase website traffic from your Pinterest profile instantly. Additionally, your Pinterest business account gives you access to Rich Pins, a type of Pin that provides more information about your landing page than regular Pins.

Access analytics: Another great benefit of using a Pinterest business account is the ability to view analytics for Pins, especially Pins saved from the site. 

Post ads and promote your Pins: The final big benefit of a Pinterest business account is the ability to run ads and Promoted Pins. Access to Pinterest’s advertising and targeting features is a great benefit and can help you achieve more success with your Pinterest profile.

Key Takeaways 

As you learned in this article, if you still don’t have a Pinterest account, then you should consider it today. Here are some key takeaways that can help you out.

  • Pinterest is ranked 14th with its 445 million monthly active users.
  • Using Pinterest in your marketing strategy will increase brand power and website traffic.
  • If you use a Pinterest Business account, you will have access to analytics and ads.
  • If you don’t have time for another social media platform on your strategy, use Publer and manage in one place.

Now back at you! Did you learn something new today? If yes, tell us in the comments.

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