Ervin Kalemi
If you have been posting to your Instagram page but haven’t seen the engagement you wanted, Instagram Analytics can help you understand what’s happening and what you can do about it.
Want to know how many users are viewing your content? Check your Reach. Unsure how many people are actually clicking like and share? View your Engagement.
Numbers don’t lie, and looking at your post and account performances can help you improve your strategy and get the desired outcomes.
In this article, we’ll go over the key metrics you can use to track and generate results for your business.
Instagram analytics lets you monitor key metrics that will show how your brand is doing. This provides valuable insights into your audience and helps you adjust your strategy for maximum effectiveness.
Setting clear goals is essential to making the most of Instagram Analytics, and by taking advantage of the data provided, you can ensure your content aligns with your brand and create relevant campaigns to encourage engagement from your audiences.
Instagram Analytics can provide you with all the data you need so you can focus on what matters to your brand. To help you make the most of the platform, here are 15 key metrics to keep track of:
Tracking Instagram Analytics on mobile is ideal if you need to scan relevant data for your brand quickly. You can’t generate it into a report, but it’s still helpful to see how well your content is performing.
Here’s how you can open Instagram Analytics on mobile:
Tracking Instagram Analytics on desktop lets you get the most out of your data and track your growth rate. You can compare results and create custom reports to showcase your campaign goals. Accessing Instagram analytics on your desktop involves selecting “View Insights” on your post to view total user interactions such as likes, comments, saves, direct message shares, and profile visits.
For more data, go to Meta Business Suite and select Insights. From the overview screen, go to the Content section under the left menu and uncheck the Facebook options to get Instagram-specific metrics.
Image Source: Publer
Using a reliable third-party tool like Publer can help you get a better grasp of the data you gather on Instagram. Publer is a social media tool that helps manage your content and gain insight into their performance.
With this tool, you can get customized reports to put your data to good use. Here’s how to view and generate reports using Publer:
Publer lets you track statistics like Reach, Post Engagement, and Best Times to Post. You can also easily view the total engagement by hovering over the progress bars on Post Insights.
Plus, you can get automated reports sent depending on the frequency of time you prefer. To update the schedule of the automated reports:
Each report gets sent to your assigned email for easy reference. If you have multiple accounts, Publer lets you access mini-reports for each social account. You can also download the reports manually if you don’t want to receive automated ones.
Instagram analytics can provide you with a great amount of data to help you understand your followers, and advanced tools such as Publer can help you analyze the most important metrics for your business in greater detail.
Did you find this article helpful? Let us know what you think in the comments!
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