Pinterest can offer several great opportunities for businesses. As a mainly visual platform, it’s the perfect avenue for promoting your products and increasing brand awareness. If you’re planning to market on the site, one essential tool to have in your strategy is a Pinterest scheduler.
While Pinterest isn’t the biggest social media site, it still garners over 498 million monthly users, and according to the Search Engine Journal, at least 83% make a purchase based on the content they see. Scheduling your posts allows you to target this audience by improving your reach on the platform.
In today’s article, we’ll discuss the best Pinterest schedulers you should try and offer tips to improve your content strategy. Let’s start!
What is a Pinterest Scheduler?
A Pinterest scheduler is a tool for creating and scheduling pins in advance. While this may not be very beneficial for personal profiles, it can be a game changer for brands and businesses looking to utilize the platform for social media marketing.
Pinterest is one of the best sites for exposure, making it a crucial part of any social media strategy. In fact, over 46% of users discover a new brand or product on the platform every week. And because of how Pinterest works, you don’t necessarily need a large following to ensure your content’s visibility.
7+ Top Pinterest Schedulers to Use in 2024
If you aren’t using Pinterest-approved schedulers in 2024, you’re missing out! These tools help streamline your posting schedule on the platform and are great for improving efficiency, content organization, and website traffic.
Let’s go over our recommendations for the best Pinterest schedulers in 2024 to up your content game.
#1. Publer
Publer is the best automatic scheduling tool for Pinterest. As an all-in-one social media management solution, our app comes fully equipped with neat features to help you achieve optimal results.
With Publer as your Pinterest scheduler, you can schedule up to 500 pins simultaneously and choose where to save them. Brands can also have clear access to analytics and actionable insights to aid in audience engagement and overall growth.
Content creation is a breeze with our Vista Create and Canva integrations. You can easily create and schedule templates on Pinterest to keep your feed active while maintaining a cohesive profile. Additionally, you can automatically watermark your posts directly from the app.
Publer also offers great paid pricing plans, starting with Professional at only $9.60/month for three social media accounts. This plan comes with unlimited storage, scheduled posts, and multiple workspaces.
To access all the features on our platform, you can try the Business plan, which starts at $16.80/month. This plan gives you access to all the inclusions on the Professional plan, with unlimited AI prompts, more in-depth analytics, and a Spintax generator for convenient post-recycling.
#2. Pinterest
If you’re just starting out, you can try Pinterest’s native scheduler. You will need a Pinterest business account to be able to access basic scheduling features on the platform. You can also schedule posts up to 30 days in advance on the Pinterest mobile app or their website.
While the Pinterest scheduler is free and great for beginners, the platform’s limited features may become a disadvantage as your brand grows. For one, you won’t be able to connect your Pinterest account to other platforms or cross-post content. You can also only create up to 10 posts at once, which can be time-consuming when bulk-scheduling content.
#3. Hootsuite
Hootsuite is another great Pinterest scheduler that helps simplify content posting on the platform. Like Publer, it features Canva integration and a large media library for more efficient content creation. You can also analyze customer analytics on the platform to perfect your content strategy.
Unlike other scheduling tools, Hootsuite doesn’t have a free plan but offers a free trial. Their paid plans start with Professional at $99/month, which allows you to connect up to 10 social media accounts. Meanwhile, their Team plan, at $249/month, supports up to 20 accounts.
They also offer an Enterprise custom plan, which allows you to customize the number of users and social profiles you can access on the platform.
#4. Buffer
Buffer is a social media tool for creators, solopreneurs, and businesses who want to customize their publishing tools to fit Pinterest and other platforms like Instagram, LinkedIn, Facebook, and Twitter.
The platform’s pricing plans are slightly different from those of other Pinterest schedulers, as it charges per channel. While these rates are initially affordable, if you manage multiple social media accounts, the costs can add up.
Their Essentials plan starts at $6/month per channel and offers limited features, while their Team plan starts at $12/month per channel and supports more accessibility and collaboration. They also offer an Agency plan at $120 for ten channels.
#5. Sprout Social
Sprout Social is a simple solution for social media management across multiple platforms. As a Pinterest scheduler, it can track your engagement, analyze your performance, and recommend the best time to post on the platform.
That said, Sprout may be better suited for large companies, as its paid plans are quite expensive. Its Standard plan is priced at $199 per seat and comes with five profiles and the app’s basic features. To have more profiles and access more features on the platform, you can choose between their Professional plan at $299 or their Advanced plan at $399 per seat.
#6. SocialBee
SocialBee is one of the most feature-packed Pinterest schedulers. In addition to flexible scheduling options, this tool boasts Canva, Unsplash, and GIPHY integrations, different font styles, and a great analytics feature.
That being said, the platform isn’t as intuitive as other apps, so it may not be the best choice for beginners. Their paid plans can also be expensive, with Bootstrap starting at $29/month. Their premium plan, Accelerate, starts at $49/month and lets you connect ten profiles on the platform. Lastly, their Pro plan costs $99/month and supports up to 25 profiles.
#7. Tailwind
Tailwind lets you easily create and manage social media posts and optimize your Pinterest content. It allows you to plan pins a week in advance and recommends the best time to post so your audience is likely to see and engage with your content.
Tailwind is quite expensive for a Pinterest scheduler but has great features. Although it can be tricky to use when scheduling Pinterest videos, it’s a decent app overall.
Its paid plans start with Pro at $14.99 monthly, which allows you to manage one social media account on the platform. For more features and unlimited capabilities, consider their Advanced and Max plans, which are $24.99 and $49.99 per month, respectively.
#8. Later
Later is a great option for a general social media management app, but it can be lacking as a Pinterest scheduler. For one, you can’t post Pinterest videos via the mobile app, and it doesn’t offer the same advanced features as other tools. That said, it has great media storage and auto-publishing features to make scheduling posts much easier.
Later also doesn’t offer a free plan, but it provides a free trial for all paid plans. Their Starter plan starts at $16.67/month and has limited AI functionality and analytics. On the other hand, their Growth plan starts at $30/month and offers a range of premium features.
Larger teams should consider the Advanced plan, which costs $53.33/month and includes unlimited scheduled posts and collaboration tools, but if you want to experience the app’s full potential, the Agency plan, which costs $133.33/month, is the best option.
How to Schedule Posts on Pinterest with Publer
As a Pinterest scheduler, Publer is unbeatable in terms of features and value for money. Creating and scheduling posts on the platform is also a breeze. Here’s how you can do it in a few simple steps:
#1. Create a Publer Account
Creating an account on Publer is easy; all you need is an email address or an existing social media account.
Next, you’ll create a workspace where you can manage all your social media accounts and collaborate with your team. Then, you can add your Pinterest account by signing in. Because of Pinterest’s automation policies, you’ll only be able to connect accounts with at least 100 followers or an official website to the platform.
#2. Compose Your Pinterest Post
After setting up an account, you can schedule your first Pinterest post! Simply choose the media you want to upload and add a title and caption. You can also include hashtags to help Pinterest categorize your posts more easily.
Hover over the image to access the editing button, where you can add a filter or crop and resize the photo.
#3. Schedule Your Pinterest Post
Preview your post before scheduling to ensure that there are no typos and that your image fits the recommended size for Pinterest. When everything looks good, publish your post using one of four Publer scheduling options.
3+ Best Strategies For Scheduling Posts on Pinterest
When posting on Pinterest, it’s important that your content stays fresh and relevant and follows current trends. Because of this, we don’t recommend scheduling too far in advance, as consumer needs and trends can rapidly change.
Let’s look at some strategies to keep in mind when using a Pinterest scheduler to ensure the best results.
#1. Post Consistently
While quality beats quantity on Pinterest, posting consistently can still be beneficial for your brand. However, this doesn’t mean you have to schedule all your posts to go live at once. This not only results in lower engagements but can also be harder to sustain.
A strategic social media posting schedule is key to ensuring that your profile continuously publishes “fresh pins” without compromising on quality. When deciding when to post, you can follow the guide for the best times to post on Pinterest or utilize Publer’s Best Times to Post feature to determine your audience’s active hours.
#2. Know Your Niche
Pinterest organizes pins based on categories to make it easier for users to find relevant content. So, if you want to reach your target audience, it’s important to know your niche. For instance, if your brand specializes in skin care, your content can be considered under “health and wellness” and “beauty.”
The right categories also ensure that your content aligns with your other social media platforms. While food or pet content generally does well on Pinterest, if these aren’t related to your brand, it’ll be harder to convert your followers into customers.
#3. Experiment With Different Posting Strategies
With Pinterest schedulers, you can freely experiment with different posting strategies. The platform’s algorithm tailors the content that each user sees on their feed, so your followers won’t be overwhelmed even if you post multiple times a day.
If you want to get more followers, try scheduling at least 5 to 30 pins a day to see what frequency works best for your brand.
#4. Optimize Descriptions
Despite being a very visual platform, the descriptions on Pinterest pins are also important. Don’t just write a general description for the sake of having one; instead, use this opportunity to target keywords or phrases that are relevant to your audience. This will provide context for your post and boost its discoverability.
Maximize your reach by using Publer as your Pinterest scheduler!
Key Takeaways
- A Pinterest scheduler is a platform you can use to schedule posts on your Pinterest board.
- You can try scheduling posts natively on Pinterest or by using a Pinterest scheduler like Publer. There are also other great scheduling tools you can try, but Publer offers the best value for money.
- To schedule Pinterest posts on Publer, you need an established Pinterest account. Then, simply connect the account to the platform, and you can start planning posts in advance.
- When scheduling Pinterest posts, it’s important to post consistently, have a thorough understanding of your niche, and optimize your descriptions. You can also try different posting strategies to achieve your goals on the platform.
Pinterest Scheduler FAQ
Does Pinterest have a scheduler?
Yes, Pinterest has a native scheduler that allows you to schedule pins up to 30 days in advance. This feature is free and available for all Pinterest business accounts. However, key features like editing and repurposing scheduled pins are unavailable on the platform.
How often should I post on Pinterest?
Beginners on the platform should post at least once a week. But if you want to grow your brand, we recommend pinning and re-pinning other posts 5 to 30 times a day for steady reach and engagement.
How can I get more views on Pinterest?
You can get more views on Pinterest by publishing interesting and relevant content with optimized descriptions. We also recommend keeping track of the current trends on the platform so you can use the same elements in your content while keeping it tailored for your target audience.
How many pins are allowed per day on Pinterest?
The number of scheduled pins allowed per day on Pinterest is 100, but there’s no limit if you manually pin or re-pin content. While the platform doesn’t penalize bulk uploading, make sure you maintain the quality of each post to encourage users to interact with them.
How do I automate posts on Pinterest?
You can automate posts on Pinterest using Publer. While you can also do so natively, Pinterest’s native scheduler is extremely limited and doesn’t allow you to take advantage of the full benefits of scheduled posts.
Ervin Kalemi
