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Honestly, How Much Does TikTok Pay? How To Make Money On TikTok in 2023

August 01, 2023
how much does tiktok pay

TikTok is a video-sharing app that has changed the landscape of social media.

According to Statista TikTok has 1 billion monthly active users worldwide. To earn money on TikTok, you must consistently produce amazing content, interact with your audience, and keep up with popular trends. The more engagement you have, the more money you can make. 

You can profit from TikTok’s Creator Fund, a new feature that allows users to monetize their videos. Once the video starts playing, the platform will begin tracking views. This feature makes earning money on TikTok much easier. 

To make money using the Creator Fund, you must have at least ten thousand followers and received a minimum of 100,000 views in the last 30 days.

But exactly how much money can you make? Is it worth the effort? Before you quit your day job, let’s look at the numbers. 

How Much Does TikTok Pay For Followers And Views?

TikTok has not (officially) announced what they pay creators, and the amount varies from person to person. However, influencers who have used TikTok’s recently launched Creator Fund claim that they earn between 2 and 4 cents per 1000 views.

Read that again, 2-4 cents per thousand views.

assorted silver and gold colored coins on gray surface
Photo by Steve Johnson on Pexels.com

Don’t worry; we’ve done the math for you. If your video got 500,000 views, you would only make $20. 

So how do TikTok creators earn money?

Ways To Earn Money on TikTok

Here are 5 ways we have listed to earn money on TikTok.

Influencer Marketing

If you have a large following, a company might want to pay you to promote its products or services. Influencer marketing is how most TikTokers make money. Sometimes brands will give you free products in exchange for promoting their products, or if you are lucky, a company might want you to participate in their advertising campaign.

This collaboration usually pays very well. According to Forbes, a TikToker may make between $100,000 and $250,000 for a branded video, with celebrity TikTokers earning up to $500,000 per post. Earnings are usually determined by engagement rate, which measures how frequently people interact with your account by liking, commenting, and sharing your videos. 

Affiliate Marketing

Through TikTok videos and live streams, you may promote particular products and services. The goal is to persuade the audience to make a purchase using your affiliate link. You will get a commission when they do so.

When it comes to promoting products on TikTok, live streams are compelling. You can show off the product in real time, demonstrating its features and highlighting why it’s worth purchasing. This is an incredibly effective way to get people interested in what you’re selling.

Creator Marketplace

This in-app platform is beneficial for both brands and influencers. For the brands, it is a great way to find suitable influencers for their products or services, and it is a more efficient and cost-effective way to collaborate with them than other methods. For the influencers, it is a great way to find the brands from their niche and get in contact with them.

Live Gifts

Fans may gift their favorite creators on their Live streams and videos. Diamonds will be given to creators who can trade them for real money after being converted into coins. 2 Diamonds = 1 Coin.

Want to know how much your favorite creators are making? After a stream, the total amount of Diamonds collected by that creator will be displayed. You can check how many coins a creator has earned by going to their profile and selecting “Coins.”

Selling Swag

Selling merchandise is an excellent way for creators with a large and engaged following to make extra money. Shopify and sites like Printful allow you to create and sell your own products, which can be anything from shirts and hats to coffee mugs and phone cases. Again, you will need a large and engaged fan base to make money in this way.

Can I Make Money On TikTok?

Can you monetize your TikTok account? The simple answer is yes! 

With more and more people using TikTok every day, the question isn’t if you can make money from your account but rather how. In 2021 alone, Charli D’Amelio took home an impressive $17 million thanks to her 136 million followers.

It sounds simple, but it can be a lot of work. If you want to make money on TikTok, you’ll first need to build a following and create fresh content regularly. Successful influencers often post multiple times a day. That’s a lot of content to design, produce and publish!

While numbers are essential, your number of followers doesn’t always determine your earning potential. How much money you make will depend on your audience, strategy, consistency, and uniqueness of your content. 

The good news: Many brands prefer to collaborate with micro-influencers (influencers with 200 to 20,000 followers). While superstars with millions of followers might reach a wider audience, they can also be costly to collaborate with.

How To Grow Your TikTok Account?

Let’s dive in to how to grow your TikTok account with four simple steps:

Identify Your Audience

Choose your target audience, then define what this kind of person likes and create content for them specifically. There’s a lot of competition on the platform, so it’s best to specialize if you want to stand out. If you stick to a smaller, more particular niche, you’ll have a better chance of developing a following.

Create Unique Content: 

Creating TikToks that stands out from the crowd is the key to building a following. If you’re just starting, ask friends or fellow TikTokers to watch and review them. Their feedback might give you a different perspective on things or inspire ideas for new videos.

You could also think about using animation or special effects in your films to make them stand out. Whatever you do, Make sure your posts have a consistent style so fans can easily recognize your content, and keep in mind that the most important thing is to have fun and be yourself while making videos.

Post Regularly

By frequently uploading films, you can keep your audience engaged. It’s up to you to devise a schedule that works for you. Consider setting aside a few hours each week to produce a batch of short videos that you can schedule to submit later with Publer.

Not only will keeping your account active help you stay top-of-mind with your audience, but it can also lead to new opportunities. For example, if one of your videos catches the attention of a brand, they may reach out to you for potential collaboration. Keep up the good work, and keep those cameras rolling!

Engage With Your Audience

An active social media profile can be a powerful marketing tool. If you’re not using it to its full potential, you’re missing out on an excellent opportunity to connect with potential customers and followers.

An active profile demonstrates to marketers that you’re capable of creating videos that elicit a reaction from your target audience. Remember to interact with your followers, organize challenges, ask people to tag friends in the comments, and make sure to respond to any readers who engage with your content. Also, take the time to appreciate influencers in your niche that support your work.

There are other ways to make money for those who have a comparatively small following. You can offer sponsorships to brands for a particular number of videos, or you can sell merchandise with your branding on it.

Generally, the more popular you become, the more opportunities will be available to you to monetize your channel. However, even with a smaller following, you can still make some decent money if you’re strategic. Keep this in mind as you grow your channel, and continue to produce high-quality content that your viewers will love.

It might interest you: Social Media Management: Guide for Freelancers in 2023

Ready to Grow Your TikTok Account?

If you are still not using a social media management tool for your marketing strategy, then you are missing out on many things.

In a few words:

  • You can create TikToks directly on Publer via desktop or mobile, whichever you prefer.
  • You can schedule reels on the best time to post a feature, which means when your audience is most active.
  • You will get help writing the caption of your videos and hashtags with Publer AI Assist for better engagement.
  • You can use analytics at Publer to see which post performs best and create a better strategy for your TikTok account or any social media you use.

Moreover, learn here how it works to schedule TikToks via Publer.

Try the Free Plan today.

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