Best Times to Post on TikTok in 2024 in USA, Europe, and Asia

Learning what the best time to post on TikTok is may be essential to promoting your brand on this platform. 

While your content quality is important, it’s also crucial to know when to put it on the air. Choosing the right time can help you reach and engage your target audience worldwide much faster, ensuring continuous growth for your brand.

In this article, we’re about to explain the importance of timing in TikTok postings in detail and offer the best scheduling solution for you. Stay tuned to get all the tips!

Best Times to Post on TikTok on a Weekly Basis [USA]

Let’s start with the best time to post on TikTok in the EST zone. It encompasses the East Coast, some parts of eastern Canada, and several Central and South American countries. As you can see, that’s a broad audience, so you need to know when the best time to try to reach them is. 

The perfect posting time varies from one day to the next, so let’s see what the best time to post on TikTok is for each day of the week when it comes to the USA. 

Best Time to Post on TikTok on Mondays

On Mondays, the best times to post on TikTok are 6 a.m., 10 a.m., and 10 p.m. EST.

This makes sense since people tend to scroll TikTok while getting ready for work or school in the morning or on a commute. Meanwhile, the evening slot is for people who like to have some TikTok time before bed.

Best Time to Post on TikTok on Tuesdays

Tuesday is the best day to post on TikTok. The perfect times are 2 a.m., 4 a.m., and 9 a.m. This goes to show that many users check their social media late at night and early in the morning on this day of the week.

Best Time to Post on TikTok on Wednesdays

On Wednesdays, the best time to post on TikTok would be 7 a.m., 8 a.m., or 11 p.m. EST. With two more days left before the weekend, people like to get some entertainment before a busy day and get their minds off work or school after they’re over.

Best Time to Post on TikTok on Thursdays

On Thursdays, you may reach the majority of your audience on TikTok around lunchtime. The perfect posting moments on the fourth working day are around 9 a.m., 12 p.m., and 7 p.m. EST. 

Best Time to Post on TikTok on Fridays

The best time to post on TikTok on Fridays is at 5 a.m., 1 p.m., or 3 p.m. EST. As you can see, as the weekend approaches, people get more active on social media platforms around lunch.

Best Time to Post on TikTok on Saturdays

On Saturdays, the best time to post on TikTok would be at 11 a.m., 7 p.m., and 8 p.m. EST. As the weekend begins, the early morning activity ceases. Additionally, some people like to have a night out on a Saturday, so it’s best to post before that.

Best Time to Post on TikTok on Sundays

The best time to post on TikTok on Sundays is at 7 a.m., 8 a.m., and 4 p.m. EST. Surprisingly, many people rise and shine early on Sundays, despite their Saturday outings. Moreover, they’re active again in the afternoon, when they’re relaxing before the beginning of another workweek.

Time Zone Settings & Calculation

On TikTok, you set your time zone when you sign up, and this can’t be changed. Additionally, the platform itself uses the UTC time zone, which essentially means that TikTok delivers ads according to a user’s time zone. This may be an obstacle, but there’s a way to circumvent it.

The answer is AI, or more specifically, social media schedulers—such as Publer—which allow you to set a time and a time zone for your posts across your social media accounts. 

Best Time to Post on TikTok in Australia

In Australia, the best times to post on TikTok are the following:

• Monday: 6 a.m., 10 a.m., and 10 p.m.
• Tuesday: 2 a.m., 4 a.m., and 9 a.m.
• Wednesday: 7 a.m., 9 a.m., and 11 a.m.
• Thursday: 9 a.m., 12 p.m., and 7 p.m.
• Friday: 5 a.m., 1 p.m., and 3 p.m.
• Saturday: 11 a.m., 7 p.m., and 8 p.m.
• Sunday: 7 a.m., 9 a.m., and 4 p.m.

Best Time to Post on TikTok in Germany

The best times to post on TikTok in Germany would be:

• Monday: 6 a.m., 10 a.m., and 10 p.m. CET
• Tuesday: 2 a.m., 4 a.m., and 9 a.m. CET
• Wednesday: 7 a.m., 8 a.m., and 11 a.m. CET
• Thursday: 9 a.m., 12 p.m., and 7 p.m. CET
• Friday: 5 a.m., 1 p.m., and 3 p.m. CET
• Saturday: 11 a.m., 7 p.m., and 8 p.m. CET
• Sunday: 7 a.m., 8 a.m., and 4 p.m. CET

Best Time to Post on TikTok in the UK

The UK is in the same time zone as TikTok, which is Western European Time (UTC). However, they have daylight saving time, so the best time to post on TikTok in this country is as follows:

• Monday: 6 a.m., 10 a.m., and 10 p.m.
• Tuesday: 2 a.m., 4 a.m., and 9 p.m.
• Wednesday: 7 a.m., 8 a.m., and 11 p.m.
• Thursday: 9 a.m., 12 p.m., and 7 p.m.
• Friday: 5 a.m., 1 p.m., and 3 p.m.
• Saturday: 11 a.m., 7 p.m., and 8 p.m.
• Sunday: 7 a.m., 8 a.m., and 4 p.m.

Best Time to Post on TikTok in Canada

In Canada, the best time to post on TikTok is as follows:

• Monday: 6 a.m., 10 a.m., and 10 p.m.
• Tuesday: 2 a.m., 4 a.m., and 9 p.m.
• Wednesday: 7 a.m., 8 a.m., and 11 p.m.
• Thursday: 9 a.m., 12 p.m., and 7 p.m.
• Friday: 5 a.m., 1 p.m., and 3 p.m.
• Saturday: 11 a.m., 7 p.m., and 8 p.m.
• Sunday: 7 a.m., 8 a.m., and 4 p.m.

Best Time to Post on TikTok in the Philippines

The best time to post on TikTok in the Philippines would be:

• Monday: 3:30 p.m., 7:30 p.m., and 7:30 a.m.
• Tuesday: 11:30 a.m., 1:30 p.m., and 6:30 p.m.
• Wednesday: 4:30 p.m., 5:30 p.m., and 8:30 a.m.
• Thursday: 6:30 p.m., 9:30 p.m., and 4:30 a.m.
• Friday: 2:30 p.m., 10:30 p.m., and 12:30 a.m.
• Saturday: 8:30 p.m., 4:30 a.m., and 5:30 a.m.
• Sunday: 4:30 p.m., 5:30 p.m., and 1:30 a.m.

Best Time to Post on TikTok in the Netherlands

In the Netherlands, it’s best to post on TikTok during the following time slots:

• Monday: 6 a.m., 10 a.m., and 10 p.m. CET
• Tuesday: 2 a.m., 4 a.m., and 9 a.m. CET
• Wednesday: 7 a.m., 8 a.m., and 11 a.m. CET
• Thursday: 9 a.m., 12 p.m., and 7 p.m. CET
• Friday: 5 a.m., 1 p.m., and 3 p.m. CET
• Saturday: 11 a.m., 7 p.m., and 8 p.m. CET
• Sunday: 7 a.m., 8 a.m., and 4 p.m. CET

Best Time to Post on TikTok in Indonesia

The best time to post on TikTok in Indonesia is:

• Monday: 6 a.m., 10 a.m., and 10 p.m.
• Tuesday: 9 a.m., 12 p.m., and 7 p.m.
• Wednesday: 7 a.m., 9 a.m., and 4 p.m.
• Thursday: 11 a.m., 7 p.m., and 9 p.m.
• Friday: 2 a.m., 4 a.m., and 9 a.m.
• Saturday: 7 a.m. and 4 p.m.
• Sunday: 8 a.m., 12 p.m., and 3 p.m.

Best Time to Post on TikTok by Industry

The peak of activity on TikTok also varies depending on the industry. 

For artists, the best time to post on TikTok is around lunchtime (1 p.m. to 2:30 p.m.) and between 7 p.m. and 9 p.m. Musicians, however, should schedule most of their TikTok posts for the weekends, specifically for Saturdays at 9 a.m. and Sundays at 1 p.m.

Meanwhile, for fashion bloggers, the best times to post on TikTok are on Saturday and Sunday from 10 p.m. to 7 a.m. Real estate agents should focus on the working days, specifically the 10 a.m. time slot Tuesdays through Thursdays. As for schools, the best time to post on TikTok is between 11 a.m. and 3 p.m. Tuesdays through Thursdays.

Lastly, non-profit organizations should schedule their TikTok posts for the first half of the workweek between 10 a.m. and 2 p.m.

Does the Posting Time on TikTok Matter?

A short answer would be—yes, the posting time on TikTok matters. 

TikTok is a widely popular social media platform with over a billion active users worldwide, which means your posts can easily get lost in the feed and not reach your target audience. To minimize the chances of that happening, you can schedule your TikTok videos for just the right time to increase your reach. 

Given the number of active users worldwide, your audience can be sprinkled across all time zones. Thus, not all of your followers will be online at the same time. 

Thankfully, as previously mentioned, there are schedulers that allow you to set not only the time but also the time zone for your posts. That way, you can schedule your TikTok videos for the perfect time in every country with just a few clicks.

5 Benefits of Posting on TikTok at the Right Time

Here are the five biggest benefits of posting on TikTok at the right time:

#1. It Will Increase Your ROI

The first sign that your profile is gaining traffic on TikTok is a positive ROI. Posting at the right time helps you reach a broader audience, which is how your brand gets more traction, and the monetary results are sure to follow. 

#2. You Will Get Higher Brand Visibility

On TikTok, a video’s initial engagement is crucial for reach and visibility. If your video gets many likes, comments, and shares when you first post it, TikTok’s algorithm will suggest it to other users. That’s why you should mind the timing when posting on TikTok.

#3. You Can Stand Out in a Competitive Market

There are thousands of active TikTok content creators, and many of them are your competitors. It’s not easy to stand out when the competition is that fierce, but if you plan your posting time strategically, you have a higher chance of getting noticed on the platform.

#4. You’ll Have Continuous Engagement

If you post when your followers are most active, most of them will see your posts in time and interact with them consistently. Simply put, they will engage with your content continuously. Subsequently, your profile metrics will show increased engagement.

#5. You Can Analyze the Results

As you factor in various parameters in your posting time, you’ll begin to see results. By analyzing your reach and engagement, you can determine what times work best for your target audience and branch out your brand even further.

How to Find Your Best Time to Post on TikTok

Due to many variables, determining the perfect timing for TikTok postings may be tricky. Fortunately, Publer’s analytics provide insight into your profile’s performance and significantly facilitate the process. Read on as we offer some tactics for finding the prime scheduling time for your content.

#1. Figure Out Your Audience’s Locations

TikTok provides audience insights, including demographics, interests, and location. You can access them by selecting TikTok Ads Manager, hovering over Reporting, and tapping Audience Insights. There, you’ll see two tabs: Potential Audience, where you can view your pre-campaign audience insights, and Reached Audience, with your post-campaign audience information.

Among Publer metrics, you’ll see the “Best Times to Post” section with a calendar and time slots. Moreover, you can schedule your posts with only the Best Times to Post using Autofill. 

#2. Check Your Followers’ Activity

Another useful insight you can get on TikTok is your followers’ activity. You can see it when you scroll down in the Followers tab. Right below the territory data, there’s a visual representation of your audience’s activity.

This peek into your followers’ habits can give you information on the best time to reach them on TikTok.

#3. Analyze Your High-Performing Content

TikTok Analytics is divided into three categories: Overview, Content, and Followers. To analyze your best-performing posts, you’ll need to access the Content tab. There, you can see extended data for every video you’ve posted, including views, likes, comments, shares, watch time, traffic sources, and audience territories. 

All content metrics are only available for the previous week, but you can see your profile’s overall performance for up to 60 days in the Overview tab.

You can also see the number of views, likes, comments, and shares on Publer, as the platform refreshes the analytics daily for the content posted in the previous seven days. 

Moreover, Publer also allows you to sync insights and go back up to three years. Simply select Analytics on your Publer account, tap Sync Insights, and choose the starting date. 

#4. Check What Competitors Are Doing

As Sun Tsu wisely said, if you know the enemy and know yourself, you need not fear the result of a hundred battles. At this point, you know yourself and your metrics. But what about the competition’s results?

You should monitor the progress of other influencers in your industry, pay attention to the highest-performing competitors’ posts, and analyze their content. This way, by observing the tactics used by other people who create the same type of content as you, you can get valuable tips and tricks for improving your social media performance.

#5. Focus on Quality Rather Than Quantity

We all know that, in marketing, quality matters more than quantity, and social media engagement isn’t an exception when it comes to this. 

When we look at it from the angle of brand promotion on TikTok, it’s easy to fall into the trap of chasing numbers. However, one well-performing post is better than five flopped ones. Therefore, you should invest time and energy in your content, and Publer can help with its amazing features for TikTok post enhancement, from editing tools to watermarks.

#6. Experiment With Different Themes

If you’re just starting to develop your business and its presence on TikTok, give yourself some artistic freedom to experiment with different themes. That way, you’ll see what works best for your target audience and what suits your personal style the most.

#7. Think About Your Own Schedule

We’ve established that choosing the best time to post on TikTok is highly important. However, chasing your followers may be time-consuming, not to mention exhausting.

This is why you need to think about your own schedule first. Make a planner, write down all your tasks, and figure out when you want to get to TikTok posting on a daily basis. 

Fortunately, Publer organizes all of your content, so you can manage it directly on the platform. That way, you’ll have the best of both worlds: you’ll work on your own time and reach your audience at the best possible moment.

#8. Remember Special Occasions

The best time to post on TikTok depends not only on the time of day but also on the day of the year. Holidays are a great opportunity for you to boost your brand online, so you can try to come up with some themed content for Halloween, Thanksgiving, or Christmas. 

#9. Optimize Your Content

Last but not least, you need to optimize your TikTok videos by fine-tuning their length. 

There are two approaches: you can either make videos shorter than 10 seconds or make them last for a minimum of 54 seconds. Preferences depend on a person, so you should experiment with both and check your analytics to see which ones appeal better to your audience.

5 Tips for Posting on TikTok

Now that we’ve covered the timing, let’s address the content quality a little further with the following tips for posting on TikTok.

#1. Collaborate With Influencers

Collaboration with influencers can do wonders for your TikTok metrics. 

Let’s look at the creators in a broader sense of the world: the most accomplished artists have collaborated numerous times with their colleagues. “Colleagues” is the operative word here, as this is where some of your competitors on TikTok can become your collaborators and assist in the skyrocketing of your brand.

#2. Get in on Challenges

There are always trending challenges circulating on TikTok. Depending on your niche, you may want to get in on some of them, such as Journaling. This particular challenge can help you grow your community, as your followers will form a more personal bond with your brand.

#3. Utilize Hashtags and Keywords

The first rule of content creation is to use relevant keywords. Another one—related to social media content, including TikTok videos—refers to choosing suitable hashtags. These categorize your posts and help your profile gain more visibility in search results.

Luckily, you don’t need to ponder over your options. Thanks to Publer’s hashtag suggestion generator, you can speed up the process and focus more on the quality of your content. The same goes for keywords—in the Content tab, there’s an option to search for keywords and see what’s trending on TikTok.

#4. Follow Up on Your Videos

When you gain traction, it’s important to maintain popularity. You need to be responsive, as your audience requires interaction. 

The best way to go about this is to follow up on your content. When you see that one of your videos has captured your followers’ attention, waste no time, but boost it by responding and creating new videos. As a result, your engagement will increase, and so will your brand’s overall performance.

#5. Know Your Goal

Setting an ambitious yet realistic goal is paramount for your brand. When you start filming for TikTok, know where you want to go from there. Whether your campaign involves organic content or paid ads, you can only set it up and see it succeed if you have a goal in mind.

How Frequently Should You Post on TikTok?

Now that we’ve covered all the tips and tricks, let’s get back to timing: should you use every time slot?

That depends on the number of slots, which changes daily. A general rule of thumb is to post between one and four TikTok videos a day or four to six videos a week. Due to the TikTok algorithm dynamics, excessive posting can negatively affect your visibility and engagement, so refrain from back-to-back publishing.

Key Takeaways

• The best time to post on TikTok largely varies depending on the day of the week, industry, and time zone.
• With the right tool, such as Publer, you can set both a time and a time zone when scheduling a post.
• By posting at the right time, you can increase your visibility, reach, and engagement, resulting in a positive ROI.
• You should analyze your metrics and audience to see what works best for you.
• It’s recommended to focus on the quality and uniqueness of your content by experimenting with different themes, monitoring the competition, and keeping up with trending challenges.

Ervin Kalemi

Founder & CEO

With over 10 years of experience in software development, entrepreneurship, digital marketing, and social media, I strive every day to bring the best solutions that will empower your business's online presence. Currently working on Publer and Kibo.