Product Updates

Publer 2023 Year in Review: Our Achievements and Updates

December 26, 2023
Publer 2023 Year In Review

AI, Twitter API, Threads App … what a crazy year this has been for Publer and the social media universe!

Let’s take a closer look at the milestones, challenges, and exciting plans for the future.

2023 Year In Review

The year kicked off with the launch of Publer AI, empowering social media managers to generate content & images and even rephrase or complete text. The AI assistant quickly became a favorite tool in crafting engaging posts.

Responding to the needs of agencies, we introduced a new dedicated role with a unique set of permissions for clients, thus making them part of the approval workflow.

Internal notes made it extremely easy to communicate with colleagues, get posts ready for publication on the go, or even throw someone under the bus.

February 24, 2023

Publer AI Assistant

Explore how Publer AI can help you generate content in seconds, create stunning images, and respond to comments like a pro.

AI-Generated content for social media

February 24, 2023
March 6, 2023

Client Role

Your clients will now have a dedicated role within Publer where they can oversee & approve content for the assigned social accounts.

March 6, 2023
March 20, 2023

Internal Notes

With the new internal notes within Publer, Workspace members can leave notes and comments on specific posts, helping everyone stay on the same page and organized.

Internal Notes, better collaboration with Publer

March 20, 2023
March 31, 2023

Collaborations On Mobile App

Download the Publer app! – Create, plan, schedule, and collaborate on the go.

Download Publer App

March 31, 2023

All the above happened within the first quarter, and then Twitter API happened.

We had to pay $42,000 every month if we wanted to continue using their API.

My mind kept telling me no, but my guts said yes, so I decided to pay the recurring hefty price and continue supporting Twitter, initially only for paying customers and later for free users.

Unfortunately, the uncertainty of the Twitter API saga affected our internal dynamics, and we failed to deliver some of the core features planned for the second and third quarters.

To make up for the unkept promises, we focused on delivering minor updates with a high impact, such as two-factor authentication for top-notch security.

We added more post choices for social networks, including stories for Instagram and Facebook, PDF carousels for LinkedIn, product and collaborator tagging for Instagram, and direct posting for TikTok.

May 23, 2023

Instagram Stories Direct Posting

Publer can automatically post your scheduled stories or opt for a reminder if you want to make last-minute changes, such as adding stickers or trending audio.

Schedule Instagram Stories with Publer

May 23, 2023
June 21, 2023

TikTok Direct Posting

Discover the convenience of streamlined scheduling and take your TikTok presence to the next level with Publer’s new TikTok feature.

June 21, 2023
July 12, 2023

Schedule LinkedIn PDF Carousels

Take advantage of LinkedIn Documents with Publer! Upload Photos to PDF carousels and engage your audience with intuitive & smart solutions.

Schedule LinkedIn PDFs | Linkedin Documents upload with Publer

July 12, 2023
July 31, 2023

Two-Factor Authentication

Two-factor authentication (2FA) adds an extra layer of security to your account by requiring two different authentication methods to verify your identity. This prevents unauthorized access to your account, even if someone knows your password.

July 31, 2023
August 9, 2023

Instagram Product Tagging

Take advantage of the new Instagram Tagging updates & improvements to scale your business and brand social presence with Publer.

August 9, 2023
August 28, 2023

Return Of Twitter/X To The Free Plan

From now on, you can use X/ Twitter for free on Publer as we returned it to our forever-free plan!

use X/ Twitter for free

August 28, 2023

Things finally started to pick up again in the fourth quarter when we welcomed Mastodon to Publer and released the highlight of this year: dark mode. Seriously. Go try it, and you won’t go back to light mode ever again.

We’re wrapping up the year on a high note with three game-changing integrations: Threads, Twitter Long Posts, and Facebook Personal Profiles. These channels are gold for personal branding, but API limitations held back 3rd party apps—until now.

You can create, preview, and schedule all the above on your desktop. When the time comes, we will ping your phone with a reminder. A few taps later, your post is set and ready to be posted to your chosen social network.

mastodon dark mode release on Publer

It’s semi-automated magic—trust me, I’ve been using these for a month, and it doesn’t feel like manual work.

September 28, 2023

Mastodon Integration

Dive deep into Mastodon with our comprehensive guide. Uncover tips and tricks to navigate through this decentralized platform efficiently and maximize your social experience. Click to start your journey now!

Schedule mastodon posts

September 28, 2023
November 13, 2023

Schedule Facebook Stories

Keep your Facebook Page audience engaged with automatic Facebook Story publishing! Let’s get started now!

FB Stories

November 13, 2023
November 23, 2023

Publer Dark Mode

Join our adventure and explore Publer Dark Mode, which is now available to everyone! Once exclusive to Publer Ambassadors, it is time we take the feature public!

November 23, 2023
November 30, 2023

Schedule Instagram Collab Posts

Explore Instagram Collab Posts through successful campaigns, and start scheduling your Collab Posts with Publer!

November 30, 2023
December 14, 2023

Threads App Integration

Use Publer and Publer App to create, schedule, and publish Threads posts with the help of push notifications.

December 14, 2023
December 19, 2023

Schedule Twitter Long Posts

Exclusive feature update: If you’re an X Premium user, you can now create, schedule, and publish Twitter long posts with Publer!

December 19, 2023
December 22, 2023

Facebook Personal Profiles Integration

Schedule Facebook Profile Posts with Publer and start building your Personal Brand on Facebook with the help of Publer!

December 22, 2023

2023 By The Numbers

This year, we released over 20 major updates and tons of minor improvements across the web platform and mobile app!

The mobile app has garnered over 20,000 downloads, establishing itself as the ultimate companion for on-the-go social media managers!

publer app

✨ Publer App is available both on App Store and Google Play! ✨

Our user base grew by over 80%, a 20% improvement from the previous year, and I could not thank you enough for your trust and support.

Trusted by 300,000+ social media managers,
marketing agencies, and global brands

And who would have thought that our free social media photo & video downloader would become an internet sensation?

google search console data

We will continue launching valuable free social media tools that would benefit not only social media managers but also our marketing and SEO.

Despite the roadblocks and drawbacks, we’re ending 2023 with nearly $1.5M in ARR!

Along with the statistical numbers, we have continued to grow as a team and have already set the stage for an exciting 2024!

Holiday Season Deal

If you enjoyed this journey and haven’t joined Publer yet, treat yourself to the first three months of our premium plans—for the cost of just one!

Holiday Season Deal on Publer

Already a customer or not interested in the deal? Refer Publer to your friends, and you will earn 100% commissions from the entire holiday deal.

Publer holiday commissions

Plans for 2024

Having a niche is critical in the business game, but guess what? Publer’s not about sticking to just creators or agencies—too mainstream for us.

Going into 2024, our focus will continue on individuals aiming to build a personal brand and agencies managing other businesses’ social accounts.

We have even found a way for creators and agencies to connect and work together in Publer, but I won’t spoil this.

Plans for 2024

New analytics are almost ready. Besides a refreshed look, we will bring competitor and hashtag analytics. You will understand what’s working and what you can do better based on your data and your competitor’s insights.

Publer 2023 Year In Review

Creators and influencers should also be very excited for 2024 as we will specifically focus a little bit more on growth tools. As you may know, posting on social media is not enough. Engaging with other people and brands is equally essential.

We will make it possible for you to find and engage with topics you’re interested in from across all social networks.

Interface showing trending posts

Imagine being able to repost a valuable LinkedIn post, like a post from Twitter, or comment on an Instagram photo right within the same spot.

Besides further improvements to Publer, 2024 will be the year we will diversify our offering.

We have already started working on a standalone link in the bio tool, and the next potential candidate will be a URL shortener.

Publer Profile Interface

I will personally focus mainly on the much-anticipated unified inbox that was put on hold for a while now.

Being part of social media, customer support, marketing, and sales for Publer these past ten years has helped me have a clearer vision for Kibo. I already know your pain points.

Kibo integration

Even though Kibo, link in bio, and URL shortener will work as standalone products, we will integrate them within Publer.

Let me know your thoughts in the comments below or through our public feedback page.

Head Start 2024: The Ultimate List of Social Media Holidays for 2024

Social media holiday calendar 2024

Last but not least, a huge thank you goes to the entire Publer team, our customers, partners, and die-hard fans on social media and beyond.

None of the above would have been possible without you.

Warmest wishes, and see you next year.


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