Product Updates

Publer 2020 Year In Review

December 29, 2020
Publer 2020 Year In Review

I know how devastating this year has been so I sincerely hope this message finds you and your loved ones well. I really do.

As a small startup, I cannot thank you enough for your loyalty. When the pandemic hit all of us back in March, we started losing 5-10 paying customers a day. As an entrepreneur I was scared, but instead of laying off people or cutting salaries like most companies, I decided to do the opposite.

I truly believe in this community and what we’re building together. So I hired more people, gave bonuses & raises, and for the customers in need, we tried to help as much as we could by offering free months and by adding the option to pause payments. As a result, against all odds, this year we saw the biggest growth in our history. Thank you!

Despite the unpredictableness of this year, we were still able to accomplish around 3/4 of the tentative roadmap (browser extensions are already Live and the new calendar view & link in bio will be released early in January).

Some of the main goals for next year include agency features (white-label solution, better-organized workspaces, more roles, multi-level approval process), some rebranding, building the Android & iOS apps, releasing a public API, and launching our second product (a unified inbox for emails, messages, reviews, comments, and live chat).

We will release the tentative roadmap for 2021, which will be based on your feedback, in the first week of January. Please cast your votes or submit your feature requests at your earliest convenience.

Thank you again for being with us this difficult year. We’re looking forward to making together, a better 2021.

Warmest wishes,

Ervin Kalemi
Founder & CEO

Reflection - Goodbye to the virtual year 2020

REFLECTION

In the name of challenges and unexpected worldwide stories, we’re saying Goodbye to the virtual year 2020.

Is it a year to remember or forget?

Among all the ups and downs, not only did we survive, but we grew stronger than ever and shaped our product like never before.

We tracked, collected, and realized that our potential was more than we thought. We fueled up by international #hashtags, pivotally changed our mindset, and tried to make the best for the social media experience, while keeping an eye opened for the social distancing.

SUPPORT

The whole pandemic situation hit numerous small businesses. To make sure we were somehow a shoulder to lean on, we now count 135 paused subscriptions from different customers and countries.

It was the time to think about the big picture and solidarity.

This year, the not-so-famous online meeting tools turned out to be the daily essential ones.

We conducted hundreds of Demos on Google Meet and Zoom explaining all the ins and outs of Publer, as well as helping everyone connect accounts properly.

We communicated via Slack with all our team members and managed to solve issues, make fun of and pranks to each other, prepare virtual birthday surprises, and so much more. Even though we were all working remotely, there wasn’t a single day we didn’t reach out to each other to make sure everything was working fine: health, and work-wise.

Also, we managed to create a brand new Help Center from scratch in less than 1 week, with detailed informative articles, helpful videos, and screenshots.

Publer support during the pandemic

Publer growth in numbers

GROWTH IN NUMBERS

We know how important an online presence was this year. Every small business would devote more to curating a nice social media feed and try to free up some time to engage with customers. Putting efforts into creating a better marketing plan to survive and raise through any difficulties, is what shaped every day.

Just like that, we welcomed 9 more self-motivated and young-minded members who put a lot of effort into every new update you’ve been introduced on Publer. The number of paying customers raised to almost 11K; more than 3 million photos and videos were scheduled via Publer; all our social accounts grew exponentially: Pinterest (360K+), Twitter (8K+), Facebook (12K+), etc.

Also, we’re over 1.5K members in our private Facebook Group, Publer Nation.

Promoting Publer and spreading the word sky-rocketed through 743 devoted brand ambassadors. They all helped promote, boost awareness, drive huge sales, and influence their own audience positively. We let our loyal customers do the talk!

DEVELOPMENT, SERVICE-WISE

April 28, 2020


Preview Your Social Media Posts


Sneak a peek at your future posts on social media. Preview any possible mistake and keep your feed aesthetic enough for the audience.

April 28, 2020
June 1, 2020


Schedule Pinterest Pins


Create and schedule all your Pinterest Pins. Add watermarks and track insights daily.


June 1, 2020
July 1, 2020

Schedule Instagram posts (direct posting)


Create and schedule Instagram single-photo posts for all your Instagram Business accounts.

View, edit, reply, and delete comments on all posts shared via Publer.

July 1, 2020
July 9, 2020


Visual Composer Improvements


Count characters, easily pick emojis, drag&drop media, and edit text format (bold & italic).
The right to left writing system is also supported.

July 9, 2020
August 19, 2020


Hashtag Suggestion Generator


Get real-time hashtag suggestions based on photos, videos, links, and text.
Choose among all the hashtag categories to help rank high and get visible to new potential customers.

August 19, 2020
August 31, 2020


Schedule Videos and Gifs for LinkedIn


Schedule all your videos and Gifs for Linkedin. Boost trust and stand out with video content on the most professional social platform.

August 31, 2020
September 17, 2020

Media Library


Import media from Google Drive, Dropbox, Unsplash, or local storage and keep them organized.
Filter by type/usage, add labels/notes, select and schedule them with ease.

September 17, 2020
October 6, 2020


Schedule Twitter Threads


Create and schedule Twitter Threads (aka tweetstorms) easily. Choose when you want each tweet to go out and never worry about the lifespan of the post again.

October 6, 2020
October 29, 2020


Built-in Photo Editor


Crop, resize, add filters, add text, or draw on your photos right within Publer. Adjust all the images to respective social media sizes and dimensions in a click.

October 29, 2020
November 13, 2020

Auto-Post RSS Feeds


Let Publer automatically pull new articles from your favorite RSS Feeds. Select the desired action towards all the new content and enjoy the populated social media feed.

November 13, 2020
November 17, 2020


Schedule Videos to YouTube


Schedule limitless videos to your YouTube Channels in a click. Add titles, descriptions, follow-up comments, and track daily metrics.

November 17, 2020
November 27, 2020


Share Canva Designs to Publer


Save all Canva illustrations to your Media Library on Publer. Free up your local storage space and schedule the media anytime.

November 27, 2020
December 11, 2020


Content Curation


Get real-time trending, relevant, and new content ideas. Populate the social media feed with useful and thumb-stopping news and updates.

December 11, 2020
January 6, 2021


Browser Extensions (beta)


Easily share content across all major social networks via Publer while using the extension for
Chrome, Edge, and Firefox.

January 6, 2021

Publer team - motivation

CLEAR VIEW & GRATEFULNESS

We’re aware of the opportunity we’re holding. 

We’re aware of the rapid changes that impacted everyone around the world. And that’s why we provided fast, experienced, and high-quality digital solutions.

We already know how important it is to get real-time feedback and highlight that what everyone needs is a friendly environment.

We got daily doses of inspiration after every comment, like, review, and suggestion we received.

Your amazing words and support have boosted our motivation every day.

Publer - The future

THE FUTURE

Our resolution for 2021 is to focus on our health, grow through any catalytic competition, support, and get to know our customers better.

Just like any other year, we’re aiming to listen to our audience and create a powerful roadmap to follow through.

If we could turn back the time and get asked whether we would strike-through the most of our roadmap’s features, we would have answered with a firm ‘No idea’. But, we were all together and our customer’s support sky-rocketed our motivation.

Getting suggestions, ideas, correct information, and staying focused on what’s really important is what we’ve decided to do.

Our mission is to stay positive, put customers first, and dedicate hundreds of working hours per week.

As we say Goodbye to 2020, let’s take a moment to think that we really should be grateful for being emotionally mature, close to our family, and live a happy life.

Cheers, to a healthy new year!

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